20 beste Stellen als content manager (m/w/d) in dreieich, he – aktuell auf Personalsuche

Product Manager
BYD Europe —Frankfurt am Main
Content Creation Manager (m/w/d)
Coty Inc. —Darmstadt
- Kostenloser Parkplatz
Digital Marketing Lead
Kee Safety GmbH —Hanau
- 51.000 € – 68.000 € pro Jahr
- Vollzeit
- Hybrides Arbeiten
- Microsoft Excel
- Social Media Management
- Forschungserfahrung
Direkt bewerben
Community Manager, PSA EU (Frankfurt)
Collectors —Frankfurt am Main
- 59.300 € – 78.000 € pro Jahr
- Vollzeit
- Projektmanagement
- Bachelor
- Marketing
Regional Marketing Manager – EMEA
UL Solutions —Neu-Isenburg
- Management-Erfahrung
- Vertrieb
- Microsoft Office
Head of Marketing*
Accso – Accelerated Solutions GmbH —Darmstadt
- 85.000 € – 100.000 € pro Jahr
- Vollzeit
- Hybrides Arbeiten
- Englisch
- Teamleitung
- Marketing
- Homeoffice-Möglichkeit
Direkt bewerben
Regional Sales Development Manager German
ADP —Neu-Isenburg
- CRM-Software
- Marketing
- Projektmanagement
Marketing Manager, PSA EU
Collectors —Frankfurt am Main
- 73.792,11 € – 97.590,07 € pro Jahr
- Vollzeit
- Projektmanagement
- Bachelor
- Kommunikationsfähigkeit
Senior Digital Media Manager (m/w/d)
Coty Inc. —Darmstadt
- CRM-Software
- Marketing
- Master
- Kostenloser Parkplatz
Creator Program Manager DACH
SharkNinja —Frankfurt am Main
- Marketing
4 Tage
CRM Manager (all genders)
INNOCEAN Worldwide Europe GmbH —Frankfurt am Main
- CRM-Software
- Salesforce
- Wartung
- Homeoffice-Möglichkeit
- Mitgliedschaft im Fitnessstudio
E-Commerce Manager (m/w/d)
Xortec GmbH —Frankfurt am Main
- 40.000 € – 60.000 € pro Jahr
- Vollzeit
- Hybrides Arbeiten
- Marketing
- Kostenloser Parkplatz
- Preisnachlässe auf Produkte/Dienstleistungen des Unternehmens
Direkt bewerben
Account Manager, Healthcare
Edelman —Frankfurt am Main
- Überstunden
- Hybrides Arbeiten
- Schreibfähigkeiten
- Englisch
- Marketing
Account Manager
Ogilvy —Frankfurt am Main
- Microsoft Excel
- Schreibfähigkeiten
- Projektmanagement
Senior CRM Strategy Manager (all genders)
INNOCEAN Worldwide Europe GmbH —Frankfurt am Main
- Microsoft Powerpoint
- CRM-Software
- Microsoft Excel
- Homeoffice-Möglichkeit
- Mitgliedschaft im Fitnessstudio
Marketing Manager (m/w/d)
Bar Systems GmbH —Frankfurt am Main
- 34.874,72 € – 74.736,46 € pro Jahr
- Teilzeit
- Persönlich
- CRM-Software
- Gastgewerbe
- Erfahrung im Restaurant
- Homeoffice-Möglichkeit
Direkt bewerben
5 Tage
Senior Marketing Manager (m/f/d)
Experian —Frankfurt am Main
- Vollzeit
- Hybrides Arbeiten
- Salesforce
- Führungserfahrung
- Marketing
- Flexible Arbeitszeiten
Direkt bewerben
13 Tage
Social Commerce Manager (m/w/d)
Coty Inc. —Darmstadt
- Marketing
- Master
- Projektmanagement
- Kostenloser Parkplatz
Customer Engagement Marketing Manager, Central and Eastern Europe
Aveva —Frankfurt am Main
- Vollzeit
- Vertrieb
- Marketing
12 Tage
Account Manager, Healthcare
Daniel J. Edelman Holdings —Frankfurt am Main
- Überstunden
- Hybrides Arbeiten
- Schreibfähigkeiten
- Englisch
- Marketing

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Product Manager

BYD Europe -
Frankfurt am Main

Jetzt bewerben

Details zur Stelle

Vollständige Stellenbeschreibung

About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

The Product Manager is responsible for the market-specific definition, positioning, and management of vehicle products from a Chinese manufacturer in the German market.
This role bridges product management, sales, pricing strategy, and market introduction — with the objective of ensuring competitiveness, profitability, and strong brand perception.

Core Responsibilities

1. Market and Competitive Analysis

Conduct price positioning analyses based on MSRP (list price) and transaction prices.
Perform equipment-adjusted competitive analyses to ensure objective product positioning.
Monitor financing and leasing offers across competitors and align with captive finance partners.

2. Product Definition and Positioning

Define product segments and determine market-specific specifications in alignment with HQ.
Identify and communicate Unique Selling Propositions (USPs) and craft a compelling product story to support marketing and sales.
Define product improvement areas based on customer, or DEALER feedback, benchmarking, and market performance.
Ensure price and trim harmonization across the model range.

3. Pricing, Margin, and Residual Value Management

Develop pricing strategies in close cooperation with HQ and the local sales organization.
Set Residual Value (RV) targets in collaboration with Sales, Fleet, and Used Car departments.
Monitor margins, campaign performance, and price actions to achieve sales and profit objectives.

4. Launch and Lifecycle Management

Develop and manage the product launch plan, including market introduction activities, dealer communication, and campaign coordination ( with Marketing department).
Oversee WLTP certification and homologation processes in cooperation with engineering and compliance teams.
Manage end-of-life (EOL) activities: phase-out planning, special editions, price measures, and sell-out deadlines per model.

5. Internal and External Coordination

Act as a key liaison between the Chinese headquarters and local stakeholders, ensuring alignment on product and pricing decisions.
Coordinate with Sales, Marketing, Aftersales, Fleet, and Finance to ensure an integrated market approach.
Support the marketing department with product communication, launch campaigns, and storytelling content.

Objectives

Ensure competitive and profitable product positioning within the German market.
Support sales growth through data-driven product and pricing strategies.
Strengthen the brand perception and credibility of Chinese automotive products in Europe.
Promote our product at any time internally externally and for all stakeholders.

Personal Competencies

Strategic and analytical thinker with strong commercial acumen.
High attention to detail and a proactive, results-oriented mindset.
Excellent stakeholder management and cross-functional coordination skills.
Comfortable working in a fast-paced, entrepreneurial, and multicultural environment.

Location: Frankfurt am Main

Jetzt bewerben

Erweiterte Suche

content manager (m/w/d) Jobs in dreieich, he

Product Manager

Content Creation Manager (m/w/d)

Digital Marketing Lead

Community Manager, PSA EU (Frankfurt)

Regional Marketing Manager – EMEA

Head of Marketing*

Regional Sales Development Manager German

Marketing Manager, PSA EU

Senior Digital Media Manager (m/w/d)

Creator Program Manager DACH

CRM Manager (all genders)

E-Commerce Manager (m/w/d)

Account Manager, Healthcare

Account Manager

Senior CRM Strategy Manager (all genders)

Marketing Manager (m/w/d)

Senior Marketing Manager (m/f/d)

Social Commerce Manager (m/w/d)

Customer Engagement Marketing Manager, Central and Eastern Europe

Account Manager, Healthcare

Ich möchte aktuelle Job-E-Mails für Stellen als content manager (m/w/d) in dreieich, he erhalten

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