We’re seeking a Regional Marketing Manager to join our EMEA team
Reporting into the regional marketing leader, coordinates marketing activities for two sub-regions (North-West and Central-East) through solution, branding, cross-business/COU and company-wide marketing activities. This includes aligning global go-to-market plans with regional insights to effectively reach and influence local audiences. The person will be working closely with the regional marketing director, regional marketing specialists, regional leaders and regional commercial teams on the execution of the local strategies.
Responsibilities include driving demand through effective marketing multi-channel campaigns.
The person will have few direct reports, regional marketing specialists assigned to the specific sub-regions of EMEA.
- Coordinates the collection and alignment of customers and market(s) insights that become inputs for regional teams and sets the foundation for program development.
- Strong focus on region business strategy, local market trends, competitive insights, personas and buyer experiences, including planning and budgeting (10%).
- Manages some local-level planning and interlock: brand activation, go-to-market strategies, sales enablement, message development and marketing mix.
- Ensures alignment of tactical plans to business goals (20%).
- Drives demand creation by empowering team to effectively execute on program tactics: inbound and outbound marketing, strategic communication, content production, agency management, project management, social marketing, search (SEO/SEM), event marketing, MAP/CRM programs and more (40%).
- Leads some budgeting, measurement, analytics and reporting to ensure visibility to the business impacts resulting from team activity.
- Identifies opportunities for growth and cost/ROI improvements.
- Manages actuals versus budget and KPIs, allocates budgets by program/campaign, and proactively diagnoses and develops insights to support pipeline health, conversion rates and overall return on investment (10%).
- Influences business and supports sales objectives through effective communication that rely on cultural and operating norms.
- Collaborate cross-functionally and leverages internal networks to steer successful outcomes for local teams during planning and review periods (10%).
- Operates at a manager level leading people and maintaining high-performing teams (5%).
- Contributes to business success by performing other tasks as required (5%).
- Read and follow the Underwriters Laboratories Code of Conduct and follow all physical and digital security practices
MINIMUM KNOWLEDGE PREFERRED.
- Generally, eight years (ten?) or more of related discipline experience or demonstrated competency including three years or more of relevant management/leadership experience or demonstrated competence.
MINIMUM SKILLS PREFERRED.
- Experience in the same or similar roles required, with few years’ experience in people management.
- Customer focus.
- Adaptable/flexible to changes. Leads teams directly and leads through influence.
- Excellent communicator.
- Strong collaboration skills.
- Strong facilitation, project planning and management.
- Strong business acumen.
- Strategic thinking.
- Negotiation.
- Team building.
- Budget creation and management.
- Experience working with senior leaders.
- Strong analytical skills.
- Sales enablement best practices.
- Focus on process improvement.
MINIMUM ABILITIES PREFERRED.
- Knowledge and experience with demand generation strategies, MAP/CRM tools, competitive insights gathering, planning tools and budgeting processes.
- Strong understanding of all aspects of the marketing mix, i.e., pricing, product, promotion and positioning, and experience activating promotions and leveraging tools across variety of promotional channels.
- Proficiency in Microsoft Office and experience managing and/or using a wide array of communication tools.
Language requirements: English (fluent)
Location requirements: based in the Basingstoke area or Frankfurt area
Work arrangement: hybrid
A global leader in applied safety science, UL Solutions (NYSE: ULS) transforms safety, security and sustainability challenges into opportunities for customers in more than 110 countries. UL Solutions delivers testing, inspection and certification services, together with software products and advisory offerings, that support our customers’ product innovation and business growth. The UL Mark serves as a recognized symbol of trust in our customers’ products and reflects an unwavering commitment to advancing our safety mission. We help our customers innovate, launch new products and services, navigate global markets and complex supply chains, and grow sustainably and responsibly into the future. Our science is your advantage.
