We are looking for a Head of Merchandising to take full ownership of our product assortment, seasonal planning, and buying strategy across all channels. You will be responsible for shaping a commercially strong collection structure, managing stock performance, and ensuring the right products are available at the right time and in the right quantities.
This role combines commercial leadership with hands-on execution. From collection planning and assortment strategy to sell-through analysis, inventory management, and channel allocation, you will be the driving force behind how AKOG translates creative collections into commercial success.
You will report directly to the CEO and work closely with Design, Product Development, E-Commerce, Wholesale, Retail, and Operations.
- Own merchandising strategy, assortment planning, and overall product performance across all channels
- Define and track key KPIs such as sell-through, stock levels, margin, product performance, return rate, size availability, and inventory health
- Build seasonal collection frameworks, category plans, and product architecture in close coordination with Design and Product Development
- Translate historical sales data, market feedback, and customer demand into actionable product and buying decisions
- Define seasonal buy quantities and support demand forecasting across DTC, retail, and wholesale
- Monitor product performance throughout the season and identify risks and opportunities across categories
- Manage stock allocation across webshop, retail stores, wholesale, and other channels
- Work closely with E-Commerce on product launches, drop timing, product availability, and digital merchandising
- Partner with Wholesale and Retail to ensure assortment needs are reflected across channels
- Lead markdown, replenishment, and inventory optimisation strategies together with the commercial teams
- Translate performance data into clear actions to improve commercial outcomes
- Continuously analyse performance across products, categories, channels, and seasons
- Identify underperforming areas and propose actions around pricing, allocation, replenishment, or future assortment decisions
- Create regular reporting on product performance, category development, and key merchandising KPIs
- Lead the merchandising function and help build future planning and reporting structures
- Work closely with Product Development on collection timing, pricing, margins, and production quantities
- Coordinate with Brand Marketing and E-Commerce on campaign alignment, product focus, and launch priorities
- Partner with Operations on smooth stock flows, delivery timing, returns, and inventory accuracy
- Minimum 5 years of experience in merchandising, buying, or planning, ideally within fashion, lifestyle, or premium consumer goods
- Strong commercial understanding and a proven track record of owning product performance across channels
- Excellent analytical skills with the ability to translate data into clear commercial decisions
- Solid experience with assortment planning, buying, demand forecasting, and inventory management
- Confident working with KPIs such as sell-through, margin, stock levels, size curves, return rate, and channel performance
- Highly organised, structured, and independent in their way of working
- Hands-on mindset with the ability to balance strategic responsibility and operational execution
- Fast and proactive, with a strong sense of ownership and urgency
- Comfortable leading cross-functional initiatives and building processes from the ground up
- Background in or genuine affinity for fashion, lifestyle, or design-led brands is a strong plus
- Fluent in English; German is a plus
A Kind of Guise is a Munich-based fashion brand with a distinct creative point of view, a strong international wholesale presence, and a growing direct-to-consumer business. We combine craftsmanship, considered design, and a global outlook.
The Head of Merchandising is a key role in strengthening our product strategy, improving commercial performance, and shaping the next chapter of the brand.
Please send your application to [email protected]. In order for us to allocate your application, please write “Application Head of Merchandising” in the subject line. Please include your CV, a short note on what draws you to AKOG, and any relevant merchandising or commercial performance highlights from previous roles.
