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CRM Tech Manager (Braze) (m/f/d)

GetAway Group GmbH -
Berlin

Jetzt bewerben

Details zur Stelle

Vollzeit

Leistungen

Firmenfahrrad-Leasing
Firmenevents

Qualifikationen

CRM-Software
CSS
Systemdesign
SQL
CRM
JSON
Marketing
HTML

Vollständige Stellenbeschreibung

Your mission

We're undergoing a company-wide CRM transformation and looking for a CRM Tech Manager to lead the technical evolution of our new customer engagement platform. You'll sit at the intersection of Marketing, Data, and Technology — turning infrastructure into measurable impact on customer experience, performance, and growth.

Lead the technical implementation of a new Customer Engagement Platform (Braze) in close collaboration with Tech and Data teams
Migrate templates, automations, and audience segments from legacy systems to the new platform
Develop and deploy web and in-app use cases, including personalized content experiences
Design web tracking concepts; process behavioral and browsing data; apply insights to segmentation and personalization
Analyze CRM channel performance data and derive concrete improvement actions
Strategically expand the data foundation — including CLV integration and onboarding new data sources
Introduce new communication channels such as WhatsApp and RCS
Independently design and implement omni-channel customer journeys, both solo and as part of the CRM team
Partner closely with the Data team on use cases, data models, and tracking architectures
Act as the key interface between Marketing and Tech
Advance AI capabilities within CRM — including Custom GPT integrations and AI-powered features in CRM tooling

Your profile

Several years of experience in CRM tech at mid-to-senior level
Hands-on experience with Braze required
Strong knowledge of API/SDK architecture, data pipelines, and system design
Proficiency in BigQuery, SQL, JSON, HTML/CSS
Analytical mindset with a data-driven approach to decision-making
Hands-on, pragmatic, and outcome-focused working style
Ability to bridge technical understanding with marketing know-how
Proficiency in German is an advantage.

Why us?

€500 annual travel credit for bookings on our platforms — so you can experience firsthand what you're helping to build.
20% friends & family discount on our travel offers — share your passion for travel with the people who matter most.
JobRad bike leasing — movement, fresh air, and tax benefits included: ride smart and stay healthy, whenever and wherever you like.
Team events at our locations and beyond — we celebrate successes and strengthen our collaboration outside the office too.
Hybrid and flexible working models that adapt to your life — for a genuine work-life balance.
A motivated team that loves travel and wants to build something together — in an environment that encourages initiative and active contribution.

About us

We are the GetAway Group — since January 2024, we have brought together the leading booking platforms Kurz-mal-weg.de and Kurzurlaub.de, making us the central player in the short-break travel market across the DACH region.

As part of the HomeToGo Group (www.hometogo.com), we benefit from the infrastructure and innovative strength of the world's leading vacation rental platform — while writing our own focused success story in the hotel arrangements and short-trip space.

Across our platforms

www.kurzurlaub.de
www.kurzurlaub.at
www.kurzreisen.de
www.kurz-mal-weg.de
www.beauty24.de

…we offer our customers exclusive deals on hotels, wellness, experiences, and more — from spontaneous weekend getaways to themed short breaks.

Our approximately 120 employees across our offices in Vienna, Leipzig, Frankfurt am Main, Schwerin, and Berlin share one common vision: to become Europe's leading platform for short-break travel — and to help shape the travel habits of tomorrow.

If you're excited to be part of this journey, drive innovation, and grow with us, apply now — and bring your passion for data, technology, and travel along for the ride.

Jetzt bewerben

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