ASPRIVA stands for scientifically grounded food supplements as part of a holistic approach to longevity.
We are not a conventional supplement brand. Our products require explanation, and our customers are scientifically minded and critical. They research, compare and make purchasing decisions based on evidence, quality and trust.
For us, science is not a marketing claim, but the foundation of our product development and communication.
THE ROLE
You will take on a central operational role in the further development of our performance marketing and data driven DTC strategy.
You work hands on with campaigns, platforms and data, analyse performance across the entire funnel and translate your findings into concrete optimisation measures.
We are not looking for a pure coordinator, but for someone who genuinely understands performance marketing, questions results and actively develops it further.
YOUR RESPONSIBILITIES
- Operational management and further development of our performance marketing activities across Google Ads and Meta Ads
- Analysis and optimisation of campaign structures, bidding strategies, budgets, audiences and creatives
- Responsibility for marketing analytics and tracking across GA4, Google Ads, Meta Ads and Shopify
- Analysis of the complete DTC funnel from ad and landing page through cart and purchase
- Identification of conversion potential and development of concrete optimisation measures
- Development and implementation of a cross channel DTC strategy for our core markets
- Systematic analysis of performance across market, campaign, ad set, creative and funnel level
- Planning and evaluation of tests for campaigns, creatives, landing pages and offers
- Collaboration with external performance marketing partners and other specialised service providers
- Further development of CRM and retention with a focus on repeat purchases, customer retention and Customer Lifetime Value
- Development and continuous improvement of meaningful marketing reports and decision making frameworks
- Contribution to the development of new performance channels and partnerships, particularly within scientific and editorial environments
YOUR PROFILE
- At least four years of hands on experience in DTC performance marketing with direct responsibility for campaigns and optimisation
- Deep practical understanding of Google Ads, particularly Search, Shopping and Performance Max
- Deep practical understanding of Meta Ads, including campaign structure, conversion logic and attribution
- Strong experience with GA4 and Shopify as well as DTC funnel analysis
- Strong analytical skills and confidence working with performance data
- Experience with complex, higher priced DTC products
- Experience with CRM, retention and Customer Lifetime Value
- Basic understanding of the regulatory requirements governing the communication of food supplements and health claims in the EU
- Ability to assess data critically and distinguish between robust findings and early indications
Experience in the supplement, health or premium segment as well as knowledge of incrementality and MER based steering are an advantage.
HOW YOU WORK
You work analytically, precisely and independently.
You question results and look for the actual causes behind changes in performance.
You are able to work independently within advertising platforms and analytics tools and translate complex data into clear recommendations for action.
You do not think in isolated channels, but across the entire customer funnel.
You define clear objectives and the metrics required to measure them.
You consistently distinguish between proven results, hypotheses and open questions.
WHAT WE OFFER
- The opportunity to help shape a scientifically positioned premium brand
- A high degree of autonomy and responsibility
- Short decision making processes
- The opportunity to actively develop our marketing structures
- An international perspective with a focus on European markets
- Attractive, market competitive compensation with a performance based component
- An environment in which analytical thinking, initiative and scientific standards are explicitly valued
