Company Description
A values-led organisation, Alalaho is composed of a small team with the ambition and dedication to become a global leader in psycho-spiritual healing. The team behind Alalaho has been at the forefront of the psychedelic retreats business in Europe since 2016. While psychedelics are the centrepiece of our work, Alalaho’s focus is to support, enhance and sustain their beneficial effects through other body-mind-heart practices, drawing on various wisdom traditions and bodies of knowledge from around the world to connect us more deeply to ourselves, each other, nature and the mystery of existence. Ultimately, Alalaho’s mission is to catalyse the transition towards greater self-awareness, supporting individuals to take full responsibility for their lives, thereby enabling them to live lives of more meaning and beauty.
Working with Alalaho is uniquely rewarding and challenging at the same time. We are in the midst of a psychedelic renaissance with new possibilities for global healing on the horizon. Working in this field means we get to be pioneers and part of creating change. It also means operating in a landscape that has not yet fully endorsed our line of work, which can create extra hurdles for implementing marketing strategies and requires stamina, resourcefulness and creativity to tackle the challenges.
Job Description
As our marketing manager, you will raise Alalaho’s public profile; create a consistent and professional brand presence; implement, analyse and refine our marketing practices; promote our offerings and inspire our growing audience by developing and editing content and engaging with people around the world. You will gain Alalaho representation in press, podcasts, and other media outlets, and develop strategic partnerships with other organisations.
You will be instrumental in building the brand awareness and trust that engages and supports our clients to choose Alalaho for their transformational journey. Your role is also key to Alalaho’s mission of changing culture by spreading our message about a nuanced and holistic approach to psychedelic use, personal growth and collective healing.
Responsibilities
Develop multifaceted brand-building activities and marketing campaigns that champion the mission and vision of the organisation while increasing brand awareness and impact
Ensure that all marketing material is in line with our values and brand identity
Deploy successful marketing campaigns from ideation to execution
Develop and execute multi-channel, integrated marketing campaigns including: social, email, paid marketing and affiliate strategies
Gain Alalaho representation in press, podcasts, conferences, and other media outlets
Develop strategies to expand Alalaho’s brand presence in European countries, in particular Germany, the Netherlands, France & the Scandinavian states
Build strategic relationships with other mission-aligned organisations and industry players
Develop and execute our SEO strategy
Develop and execute Alalaho’s content strategy and design a cohesive editorial calendar that delivers high-quality, brand-congruent copy
Follow internal conversations and external media to inform our content strategy
Research topics related to our mission and engage followers in meaningful dialogue on social media
Manage, organise, and leverage our collection of photos and videos
Create graphics in Canva or a similar graphic software to accompany and enhance social posts
Measure and analyse the performance of marketing campaigns using appropriate data-informed marketing analytics, reviewing and updating our strategies accordingly
Manage the marketing budget; prepare and monitor the marketing budget on a quarterly and annual basis, allocating funds wisely
Qualifications
Required
Passionate about our mission and values and interested in psychedelics, personal growth, creative expression, and our collective evolution
Familiar with the psychedelic renaissance and topical issues and debates
3+ years of experience in a senior marketing role
Aware of the ethical and legal considerations for marketing psychedelics
Savvy, creative and forward thinking in navigating any bureaucratic, institutional hurdles that may be encountered when marketing psychedelics
Autonomous, detail-oriented, organised self-starter, highly motivated and able to prioritise time and resources
Natural networker who enjoys building partnerships
Excellent project management skills
Able to make responsible decisions under pressure
Comfortable in a fast paced, dynamic startup environment
Open to feedback and ideas with a willingness to evolve and grow in your professional skills
Significant experience in brand development
Demonstrable experience in identifying target audiences and creatively devising and leading marketing campaigns across different channels that engage, educate and motivate and positively impact client engagement and brand awareness.
Strong writing skills, a love for great copy and the ability to adapt to and further develop Alalaho’s voice - warm, welcoming, accessible, authentic, engaging, dedicated, nuanced, concise with a pinch of playfulness, magic and tasteful humour
Experience communicating with diverse audiences
A sense of aesthetics and experience and passion for beautiful and relatable photography and content creation
Knowledge and experience working with SEO
Knowledge of CRM to create curated and meaningful customer communications
Solid knowledge of website analytics tools (e.g. Google Analytics, NetInsight, Omniture, WebTrends)
Up-to-date with the latest trends and best practices in online marketing and measurement
Experience using marketing management apps
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
Desired
Living in Berlin, Germany or the Netherlands
Experience developing marketing campaigns in Germany, the Netherlands, France or Scandinavian countries
Graphic design skills
Experienced with WordPress
Experience in PR
Experience in market research
Personal experience with psychedelics
Connected in the psychedelic/self development world
Additional Information
We encourage you to apply as soon as possible. The position will be filled once the right candidate is found.
We aspire to have our staff reflect the diverse global society we live in and so strongly encourage applications from varied cultural backgrounds, ethnicities, races, nationalities, genders, ages, and sexual orientations. We look forward to working with you to help us become a more inclusive and diverse place to work, and to bring forth a more diverse psychedelic industry.
