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Product/Project Manager Retail Media Direct Marketing (m/f/d)

Media-Saturn Deutschland GmbH -
München

Direkt bewerben

Details zur Stelle

Vollzeit

Qualifikationen

Produktmanagement
Benutzerfreundlichkeit
Kommunikationswissenschaft
Wirtschaft

Vollständige Stellenbeschreibung

Ready for a job where you look forward to Monday?
Let's Go!

Product/Project Manager Retail Media Direct Marketing (m/f/d)

For us „Let’s Go!“ is not just a slogan, it is an attitude. We love technology and we want to excite. We have fun and want to inspire. Our customers and our teams. That’s why we are looking for people who share this spirit. People who are passionate about creating the shopping experience of the future together with 50.000 colleagues across Europe.

Your tasks

Strategic development and integration of the newsletter and push notification channels into the overarching CRM and marketing strategy within the retail media business
End-to-end product ownership for the newsletter and push notification channels: from concept and implementation to testing, analysis, and optimization
Briefing, coordination, and prioritization of requirements for internal teams (e.g. CRM, UX, Data, Sales) and external service providers
Close collaboration with content, CRM, and performance marketing teams to ensure cross-channel consistency
Support in developing segmentation and personalization strategies (e.g. using behavioral data)
Assistance in setting up and monitoring automated campaigns (e.g. welcome journeys, transactional emails)
Execution of A/B tests and contribution to performance analyses
Monitoring of market and technology trends to continuously improve tools and methodologies in use

Your profile

University degree in business, marketing, communications, computer science or a comparable field
Experience in digital product management, ideally with a focus on CRM, email marketing, or mobile push notifications
Solid knowledge of newsletter tools (e.g. Salesforce Marketing Cloud, Emarsys, Braze, HubSpot, etc.)
Initial experience with common email marketing tools (e.g. Mailchimp, HubSpot, Salesforce, Braze) is a plus
First-hand experience with automation, customer journeys, and personalization
Familiarity with web analytics tools and key performance indicators (e.g. Google Analytics, Tableau, Looker, Adobe Analytics)
Experience using A/B testing tools and in optimizing usability
Basic understanding of HTML is a plus, but not a requirement
Excellent written and spoken German and English skills

What's in it for you?

International teams & exciting tasks

30 days vacation & company pension plan

Employees discount & Fitness Collaborations

Training & Education

Open corporate culture & Teamwork

Mobile work (50/50)

About us

We are a leading electronics retail company, helping suppliers and partners leverage data-driven insights through our reporting and data products. Within the Marketing & Retail Media department, we focus on turning data into actionable knowledge that drives business decisions and strengthens supplier partnerships.

The best solutions come from bringing together diverse perspectives. Embracing diversity is key to achieving our vision of becoming the Experience Champion. We value inclusion, foster equal opportunity, and welcome you to be part of our team.

Your HR contact

Lea Ellerich

Direkt bewerben

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Product/Project Manager Retail Media Direct Marketing (m/f/d)

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Your profile

What's in it for you?

About us

Your HR contact

Ready for a job where you look forward to Monday?
Let's Go!