About BLT Europe
Bright Laser Technologies (BLT) is the world's highest–valued metal additive
manufacturing company, headquartered in Xi'an, China. BLT Europe GmbH is the
European subsidiary, currently undergoing significant expansion – including a new
Munich facility with full production, showroom and training capabilities opening in
2026. As we scale our European operations and build a digital–first marketing engine,
we are looking for a skilled Digital Marketing Specialist to join our growing team.
The Role
Reporting directly to the Head of Marketing EMEA, the Digital Marketing Specialist will
be instrumental in shifting BLT Europe from an event–driven marketing model to a
scalable, data–driven digital marketing engine. You will own the execution of our digital
channels – organic and paid – while building the infrastructure for continuous lead flow,
visibility and performance tracking.
This is a high–impact role in a small, ambitious team where your work will be directly
visible and your contribution immediately meaningful.
Key Responsibilities
- Plan, execute and optimise digital marketing campaigns across LinkedIn, Google
and other relevant B2B channels.
- Manage and develop our content channels including social media, blog, and
upcoming newsletter and webinars.
- Participate in annual marketing strategy planning alongside the Head of
Marketing and Head of Sales, bringing digital performance data and channel
expertise to shape priorities for the year ahead.
- Drive the continuous exploration of new tools, channels and content formats –
this is a role for someone who sees digital marketing as an evolving discipline
and is energised by building and experimenting, not just maintaining.
- Build and maintain our marketing reporting infrastructure in Salesforce, ensuring
data from all channels is captured, structured and accessible for reporting.
Work closely with Google Analytics and other tracking tools to create
dashboards that give clear visibility into what is working and what is not.
- Collaborate with BLT's HQ to ensure European digital activities are aligned with
broader search strategy and that local content supports organic visibility goals.
- Assist and collaborate with partners across EMEA on region–specific digital
activities and campaigns.
- Collaborate with internal teams and HQ resources on content production,
campaigns and localisation.
- Support trade show and event marketing with digital pre– and post–event
activities.
- Produce digital–first visual assets for campaigns, social media and email
marketing, working within BLT's brand guidelines.
What We Require
- 3–5 years of experience in a digital marketing role within a B2B environment.
- Excellent written communication skills in English; ability to produce clear,
professional content independently.
- Proven experience managing digital channels including social media, blogs,
newsletters and webinars.
- Experience with paid advertising platforms, particularly Google Ads and/or
LinkedIn Ads.
- Familiarity with CRM platforms such as Salesforce or HubSpot, including lead
management and reporting.
- Structured, detail–oriented working style with the ability to manage multiple
projects simultaneously.
- A proactive, self–driven attitude suited to working in a lean team with significant
autonomy.
- Basic graphic design skills for digital use, with the ability to produce campaign
visuals and social media assets independently.
What Would Set You Apart
- Experience with SEO tools such as Semrush or Ahrefs and familiarity with SEO
principles in a B2B context.
- Background in or exposure to industrial manufacturing, engineering or advanced
technology sectors.
- Proficiency in German or another major European language in addition to
English.
- Experience working within a multicultural or internationally structured
organisation.
- Familiarity with marketing automation and performance reporting tools.
- Previous experience with video creation, editing and distribution.
- onsite work in office.
What We Offer
- A strategic role with real ownership.
- The opportunity to build a modern digital marketing function from the ground up
within a global, fast–growing company.
- A collaborative, international work environment with close ties to BLT's global
headquarters.
- Exposure to cutting–edge metal additive manufacturing technology and
industry–leading customers.
- 3–4 annual travel opportunities to key industry events and BLT locations across
Europe and beyond.
Job Type: Full-time
Pay: 48.000,00€ - 65.000,00€ per year
Work Location: In person
