20 beste Stellen als content manager in hanau, he – aktuell auf Personalsuche

Product Manager
BYD Europe —Frankfurt am Main
6 Tage
Community Manager APAC (Remote - Hong Kong, Singapore, or Taiwan)
Keen Games —Frankfurt am Main
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Digital Content Manager (m/f/d)
SharkNinja —Frankfurt am Main
- Salesforce
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Holzland Becker —Offenbach
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6 Tage
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Community Manager, PSA EU (Frankfurt)
Collectors —Frankfurt am Main
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- Vollzeit
- Projektmanagement
- Bachelor
- Marketing
Bridgestone European Graduate Program - Marketing
Bridgestone —Frankfurt am Main
- Vollzeit
- Master
- Künstliche Intelligenz
- Marketing
- Employee Assistance Program
Social Media Manager (w/m/d) YouTube & Content Marketing (w/m/d) Liebscher & Bracht
Liebscher & Bracht Schmerzfrei GmbH —Frankfurt am Main
- 40.000 € – 55.000 € pro Jahr
- Vollzeit
- Hybrides Arbeiten
- Mit Reiseanteil
- Künstliche Intelligenz
Marketing Manager (m/w/d)
Ladypolitan —Dreieich
- Marketing
Regional Marketing Manager – EMEA
UL Solutions —Neu-Isenburg
- Management-Erfahrung
- Vertrieb
- Microsoft Office
5 Tage
Marketing Manager, PSA EU
Collectors —Frankfurt am Main
- 73.792,11 € – 97.590,07 € pro Jahr
- Vollzeit
- Projektmanagement
- Bachelor
- Kommunikationsfähigkeit
Sr. Field Marketing Manager
Board International —Frankfurt am Main
- Vollzeit
- Vertrieb
- Marketing
- Salesforce
Direkt bewerben
Retail Marketing Manager (m/f/d) – DENZA
BYD Europe —Frankfurt am Main
- Mit Reiseanteil
- Marketing
6 Tage
Manager Affiliate & Partnerships (all gender)
Omnicom Media —Frankfurt am Main
- Vollzeit
- Englisch
- Marketing
Manager Onlinekommunikation (m/w/d)
ABG FRANKFURT —Frankfurt am Main
- Organisationstalent
- Weiterbildungsprogramme
- Flexible Arbeitszeiten
6 Tage
Global Product & Pipeline Communications Manager (m/f/d)
Merz Therapeutics —Frankfurt am Main
- Vollzeit
- Marketing
Direkt bewerben
Freiberufliche Aufnahmeleitung (d/m/w)
Verlagsgesellschaft Madsack —Frankfurt am Main
- Arbeitgeber anrufen
- Englisch
- Organisationstalent
Communications Manager (all genders) Energy Storage
CMBlu Energy AG —Alzenau in Unterfranken
- Englisch
- Weiterbildungsprogramme
Direkt bewerben
Referent (m/w/d) Unternehmenskommunikation
Sana Kliniken AG —Offenbach
- Per E-Mail
- Marketing
- Krankenhaus
- Microsoft Office
- Mitarbeiter-Rabatt
- Weiterbildungsprogramme
Senior B2B Communications Manager Germany & Austria (Befristet; Elternzeitvertretung)
Pluxee —Frankfurt am Main
- 49.000 € pro Jahr
- Vollzeit
- Marketing
- Englisch
- Projektmanagement
12 Tage

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Product Manager

BYD Europe -
Frankfurt am Main

Jetzt bewerben

Details zur Stelle

vor 6 Tagen

Vollständige Stellenbeschreibung

About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

The Product Manager is responsible for the market-specific definition, positioning, and management of vehicle products from a Chinese manufacturer in the German market.
This role bridges product management, sales, pricing strategy, and market introduction — with the objective of ensuring competitiveness, profitability, and strong brand perception.

Core Responsibilities

1. Market and Competitive Analysis

Conduct price positioning analyses based on MSRP (list price) and transaction prices.
Perform equipment-adjusted competitive analyses to ensure objective product positioning.
Monitor financing and leasing offers across competitors and align with captive finance partners.

2. Product Definition and Positioning

Define product segments and determine market-specific specifications in alignment with HQ.
Identify and communicate Unique Selling Propositions (USPs) and craft a compelling product story to support marketing and sales.
Define product improvement areas based on customer, or DEALER feedback, benchmarking, and market performance.
Ensure price and trim harmonization across the model range.

3. Pricing, Margin, and Residual Value Management

Develop pricing strategies in close cooperation with HQ and the local sales organization.
Set Residual Value (RV) targets in collaboration with Sales, Fleet, and Used Car departments.
Monitor margins, campaign performance, and price actions to achieve sales and profit objectives.

4. Launch and Lifecycle Management

Develop and manage the product launch plan, including market introduction activities, dealer communication, and campaign coordination ( with Marketing department).
Oversee WLTP certification and homologation processes in cooperation with engineering and compliance teams.
Manage end-of-life (EOL) activities: phase-out planning, special editions, price measures, and sell-out deadlines per model.

5. Internal and External Coordination

Act as a key liaison between the Chinese headquarters and local stakeholders, ensuring alignment on product and pricing decisions.
Coordinate with Sales, Marketing, Aftersales, Fleet, and Finance to ensure an integrated market approach.
Support the marketing department with product communication, launch campaigns, and storytelling content.

Objectives

Ensure competitive and profitable product positioning within the German market.
Support sales growth through data-driven product and pricing strategies.
Strengthen the brand perception and credibility of Chinese automotive products in Europe.
Promote our product at any time internally externally and for all stakeholders.

Personal Competencies

Strategic and analytical thinker with strong commercial acumen.
High attention to detail and a proactive, results-oriented mindset.
Excellent stakeholder management and cross-functional coordination skills.
Comfortable working in a fast-paced, entrepreneurial, and multicultural environment.

Location: Frankfurt am Main

Jetzt bewerben

Erweiterte Suche

content manager Jobs in hanau, he

Product Manager

Community Manager APAC (Remote - Hong Kong, Singapore, or Taiwan)

Digital Content Manager (m/f/d)

Marketplace Manager (w/m/d)

Community Manager DACH

Community Manager, PSA EU (Frankfurt)

Bridgestone European Graduate Program - Marketing

Social Media Manager (w/m/d) YouTube & Content Marketing (w/m/d) Liebscher & Bracht

Marketing Manager (m/w/d)

Regional Marketing Manager – EMEA

Marketing Manager, PSA EU

Sr. Field Marketing Manager

Retail Marketing Manager (m/f/d) – DENZA

Manager Affiliate & Partnerships (all gender)

Manager Onlinekommunikation (m/w/d)

Global Product & Pipeline Communications Manager (m/f/d)

Freiberufliche Aufnahmeleitung (d/m/w)

Communications Manager (all genders) Energy Storage

Referent (m/w/d) Unternehmenskommunikation

Senior B2B Communications Manager Germany & Austria (Befristet; Elternzeitvertretung)

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