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Senior Director, B2B Digitalization Journey

Sonova -
Berlin

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Details zur Stelle

vor 9 Tagen

Qualifikationen

CRM-Software
Investment
Vertrieb
Marketing
Master
Bachelor
Digitales Marketing
Produktmanagement
UX
Kommunikationswissenschaft
UI
Wirtschaft
Führungserfahrung
Marketing
Analytik

Vollständige Stellenbeschreibung

Who we are

You enjoy creating and innovating. You never stop striving for better. You take responsibility and you get results. You love being part of a team. Above all, you want your work to matter: Welcome to our world! At Sonova we create sense by bringing sound to life. Our innovative hearing care solutions help millions of people enjoy life’s unforgettable moments.

We offer exceptional career opportunities through market-leading brands from consumer to medical, products and services that keep pushing hearing care forward, and a culture where you can quickly belong and perform at your best.

If you want the freedom to explore, opportunities to grow, and make positive change on people lives through your work, this is the place for you.

Join Sonova. Create sense.

Berlin, Germany

Senior Director, Senior Director, B2B Journey Digitization

About the role

We're looking for a strategic and commercially minded digital leader to define and scale the global digital experience for Sonova's B2B customers.

As Senior Director, B2B Journey Digitization, you will own the end-to-end digital customer journey for hearing care professionals (HCPs), including independent audiologists, ENT practices, retail chains, buying groups, and dispensing networks worldwide.

Reporting to the Chief Digital Officer, you will lead the strategy, execution, and evolution of Sonova's B2B digital ecosystem—including web, customer portals, e-commerce, ordering platforms, AI-enabled experiences, and partner engagement solutions—to create seamless customer experiences that drive adoption, loyalty, and commercial growth.

This is a highly visible leadership role at the intersection of Digital, Commercial, Marketing, Product, Data, IT, and Regional Markets.

What you'll do

Define the global B2B digital strategy

Own the vision and roadmap for the digital customer journey across discovery, onboarding, engagement, service, and loyalty.
Deliver consistent customer experiences across websites, HCP portals, e-commerce platforms, and connected digital applications.

Lead digital products and customer experience

Own the global B2B digital product portfolio.
Lead UX, digital content strategy, SEO, conversion optimization, and digital product management.
Drive continuous improvement of customer-facing platforms.

Drive commercial growth through digital

Partner with Commercial, Marketing, and Sales teams to digitize customer interactions.
Increase digital adoption, self-service, repeat ordering, customer engagement, and retention.
Develop digital capabilities supporting lead generation, onboarding, pricing, and partner enablement.

Build AI-powered customer experiences

Identify and implement AI solutions including:

AI-assisted ordering
Intelligent product recommendations
Digital training and certification
Knowledge automation
Sales enablement tools

Lead analytics and performance

Define KPIs across the customer journey.
Build a data-driven operating model using customer analytics, digital insights, and performance metrics.
Translate data into investment priorities and product decisions.

Scale global digital platforms

Own the B2B technology ecosystem, including portals, e-commerce platforms, CRM, MarTech, CMS, customer data platforms, and analytics solutions.
Partner closely with IT and Data teams on architecture, integrations, scalability, and platform governance.

Lead cross-functional transformation

Collaborate with Marketing, Sales, Product, IT, Data, R&D, and Regional teams to align priorities and deliver global initiatives.
Build governance that balances global consistency with local market needs.

Build and develop the organization

Lead and develop a multidisciplinary global team.
Foster customer-centric, digital-first ways of working across the organization.
Drive organizational change and adoption of digital solutions.

Experience

15+ years of experience in Digital, Digital Marketing, Digital Product Management, Digital Commerce, or Customer Experience.
Strong background in B2B digital transformation.
Experience leading global digital platforms, customer portals, or B2B e-commerce ecosystems.
Proven success managing complex cross-functional transformation programs.
Experience presenting to executive leadership and managing large strategic investment portfolios.
Experience working within global matrix organizations.

Technical expertise

Strong understanding of:

Digital Product Management
Customer Experience (CX)
UX/UI
B2B e-commerce
Customer Portals
CRM
CMS
MarTech
Customer Data Platforms (CDP)
Digital Analytics
AI-enabled customer experiences
SEO and Conversion Rate Optimization (CRO)
Platform integrations

Leadership

We're looking for someone who can:

Influence senior stakeholders globally
Build alignment across Digital, Commercial, Marketing, Product, and IT
Lead organizational change
Develop high-performing international teams
Translate strategy into execution

Education

Bachelor's degree in Business, Marketing, Digital, Communications, or related field
Master's degree preferred
MBA is a plus

Industry experience

Experience in one or more of the following industries is preferred:

MedTech
Healthcare
Medical Devices
Life Sciences
Dental
Other regulated B2B industries

Locations

This role can be based in Berlin, Zurich or Singapore

Sonova is an equal opportunity employer.

We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the market place. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate’s ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.

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