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Manager Digital Growth & Personalization (gn) full-time/part-time (hybrid)

DKV EURO SERVICE GmbH + Co. KG -
Ratingen

Jetzt bewerben

Details zur Stelle

Teilzeit | Vollzeit

Leistungen

Firmenfahrrad-Leasing
Flexible Arbeitszeiten

Vollständige Stellenbeschreibung

Your job at DKV Mobility? As part of a leading European B2B platform for on-the-road payment solutions, you will work in an exciting environment. Our tasks are defined by our Purpose: To drive the transition towards an efficient and sustainable future of mobility. We offer you numerous opportunities to help shape the mobility of tomorrow in a dynamic and agile environment. Our approximately 2,700 employees throughout Europe are united by a common passion: to give their best every day for our customers in more than 50 countries. True to our claim: You drive, we care. Become part of our diverse, dedicated and unique team!

What you can expect

Do you want to play an active role in driving a company’s growth and turning big plans into reality? Then join our team! You can look forward to exciting challenges, an inspiring environment, and a work culture that combines flexibility and collaboration – with our 60/40 hybrid model and modern offices in Ratingen as a hub for ideas.

Rather than looking for a traditional Conversion Rate Optimization specialist, we are seeking someone who takes a holistic view of our digital small-customer portfolio. You think beyond conversion rates and focus on a key question: What is the right next action for each customer at the right moment to create the greatest value?

You will develop data-driven and automated Growth and Next-Best-Action approaches across Acquire, Grow & Care, translating customer behavior, data and signals into measurable actions together with Data, Marketing and Development – from personalization and trigger-based communication to cross-/upselling and churn prevention. The webshop is a key touchpoint, but not the boundary of the role. The goal is to increase customer value and profitability at scale across 23 markets.

You are responsible for building and continuously developing data‑driven, automated growth and Next‑Best‑Action logics for our micro‑customer portfolio, with a strong focus on the webshop. At the core is the question of which next action truly makes sense for our target group in a specific moment—derived from data, customer behavior, and model outputs along digital customer journeys, and effectively activated through the right mechanisms and touchpoints.
You design and own Next‑Best‑Action use cases (cross‑ and up‑sell) for the micro‑customer portfolio, with a clear focus on the webshop, and translate webshop signals, purchase data, and model outputs into concrete, automated NBA logics (Next & Next‑Next Best Action).
You establish and manage A/B testing and personalization for NBA modules in the shop—from hypothesis definition and prioritization to analysis and scaling.
You work closely with Data Engineers, Performance Marketing, and Development to ensure end‑to‑end information flows between the webshop, CRM, ERP, customer portal, and additional systems, and you drive the structural setup of the NBA topic from a webshop perspective (standards, decision logics, fallbacks, governance).
You define KPIs, tracking concepts, and reports to measure the (webshop) NBA impact.
You act as the business owner for automated growth mechanisms in the shop and ensure scalability across all markets.

What makes you stand out

You have a very strong data and analytical mindset (hypothesis building, KPI definition, uplift thinking, segmentation and decision logics).
You have hands‑on experience working with Data Scientists and Data Engineers.
You bring experience in web analytics and experimentation.
You have experience introducing, further developing, and optimizing data‑driven solutions for business users.
You confidently use and interpret ML model outputs without developing models yourself.
You have HTML skills (e.g. for transactional emails triggered by webshop orders).
You bring solid eCommerce experience with a focus on shopping touchpoints (PDP, cart, checkout) and conversion optimization.
You work in a structured and self‑driven way, with a clear business and scalability focus.
You manage stakeholders confidently in cross‑functional setups (Data, Development, Performance Marketing, UX, CRM).
You have basic SQL skills for data exploration (independently navigating input data and ML outputs).

We are looking forward to your application and to applicants who enrich our diverse culture! Regardless of age, gender, origin and sexual identity and orientation. Severely disabled applicants will be given preference if equally qualified. This position can be full-time or part-time (min. 30h/week). DKV Mobility is looking for the best talents and knows that these are not always available on a full-time basis. Many of our employees work part-time or in flexible working models. Please talk to us about the flexibility you need during the application process.

Why DKV Mobility? Here are five good reasons...

At DKV Mobility, we are team players - because we are only successful together! #teamofteams
You should feel welcome with us from the very beginning!

We've been growing for about 90 years

How we do it? We keep adapting our products and business model to meet changing customer needs. That's how we stay mobile and master every challenge the future holds.

There are also many other good reasons to work at DKV Mobility. For example, we offer you comprehensive company health management, parent-child offices (from 2023) and support you in leasing your eBike through our partner Jobrad!

We attach great importance to work-life balance.

We stand for the compatibility of family and career! That's why we offer flexible working hours and family-friendly working time models. In addition, we rely on a balanced mix of on-site meetings and home office.

We support you in your development

We offer you optimal conditions to familiarize yourself so that you can quickly find your way around and become a part of the team! To further your personal development, we offer you access to a modern learning environment - independent of time and location. This way you can also face the challenges of tomorrow!

We are committed to a net-zero future

After reaching our Green Pledge climate target in 2023 by reducing carbon emissions in our own business operations by 50.4% compared to the base year 2019, we set ourselves ambitious net-zero climate targets. The targets have been validated by the Science Based Targets initiative. By 2050, DKV Mobility commits to reach net-zero greenhouse gas emissions across the value chain from a 2022 base year. You want to take climate action? Follow us on our road to net-zero.

We are a certified employer

Our employees trust us. As an employer, we regularly receive awards from independent institutes, e.g. as Top Employer Germany and as Great Place to Work!

Did you know that we have received several awards as an employer in recent years?

Have we made you curious? Then we are looking forward to your application! If you still have open questions then please contact Saskia Dünnwald via [email protected].

Jetzt bewerben

Erweiterte Suche

data specialist Jobs in meerbusch

Manager Digital Growth & Personalization (gn) full-time/part-time (hybrid)

IT Business Application Consultant - Data Migration (f/m/d)

Receptionist / Front Desk Staff / Dental Assistant (m/f/d)

Project Manager SAP Transformation & Migration (m/w/d)

Principal Account Manager , Retail, DE

Site HSE Supervisor

Invoicing Administrator (m/w/d) in Teilzeit in Dormagen

Application Marketing Manager (m/f/d)

Finance Manager / Senior Accountant (M/F/D)

Manager, Procurement Consulting (m/f/d)

Junior Sales & Key Account Manager – Germany

Principal Consultant - ServiceNow (m/w/d)

Senior Bid Manager - DACH - (all genders)

Consultant Forensic - eDiscovery (m/w/d)

Program Controller Global HR Transformation (m/w/d)

Lohnbuchhalter / Payroll Specialist (m/w/d)

Business Development Manager – Dealer Channel (m/f/d)

CloudOps Sales Specialist (f/m/d)

Director, Lakebase Sales Specialists (Central region)

(Senior) Consultant SAP MDG (m/w/d) Master Data Governance

Ich möchte aktuelle Job-E-Mails für Stellen als data specialist in meerbusch erhalten

Weitere Job-Standorte erkunden

Why DKV Mobility? Here are five good reasons...

We've been growing for about 90 years

We attach great importance to work-life balance.

We support you in your development

We are committed to a net-zero future

We are a certified employer

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