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Junior CRM Manager (all genders)

Best Secret GmbH -
München

Jetzt bewerben

Details zur Stelle

Vollzeit

Qualifikationen

Bachelor
Kommunikationsfähigkeit

Vollständige Stellenbeschreibung

Job Description

Team: Marketing

Job Location: Munich, Germany

Position Type: Full-time

Work Flexibility: Hybrid, Onsite

Your Responsibilities

As a Junior CRM Manager, you will support the planning, setup, and optimization of multi-channel CRM campaigns across our core lifecycle stages.

Campaign & Journey Execution

Build, execute, and QA targeted CRM campaigns across email, mobile push, in-app messaging, and WhatsApp within Salesforce Marketing Cloud.

Personalization & Audience Management

Prepare audience segments using provided data, filters, and reusable segment logic.
Maintain and improve campaign content personalization using templates, data extensions, and dynamic content blocks.

Analytics & Reporting

Monitor campaign performance and deliver regular reports (e.g., opens, clicks, conversions, revenue KPIs).
Support A/B testing and contribute to interpreting results.

Collaboration

Work closely with Senior CRM Managers, Content, Design, and Local Country Teams to deliver high-quality, on-brand messages.
Coordinate assets, translations, and timings with internal stakeholders.

Tools & Technology

Work hands-on in Salesforce Marketing Cloud (Email Studio, Journey Builder, Mobile Studio, WhatsApp | SFMC).
Use basic SQL queries, templates, HTML snippets, and Excel for day-to-day tasks (with training provided).

Your Profile

This is an ideal role for someone early in their CRM career who wants to develop toward a CRM Manager role in a state-of-the-art CRM environment.

Must-Haves

Bachelor’s degree or comparable qualification
1–2 years of experience in CRM, digital marketing, or marketing automation (internships, working student roles, or entry-level positions welcomed)
Basic understanding of email marketing or push/in-app communication
Familiarity with CRM tools; experience with Salesforce Marketing Cloud is a strong plus
Analytical mindset with willingness to learn SQL, HTML, and personalization logic
Structured way of working, attention to detail, and eagerness to grow technical CRM skills

Nice-to-Haves

First experience with multi-channel marketing campaigns
Understanding of customer lifecycle concepts
Interest in AI-driven optimization (content generation, send-time optimization, predictive audiences)
Experience in fashion, retail, or e-commerce is beneficial

#LI-AA1 #LI-Munich

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Erweiterte Suche

communication and engagement working student Jobs in münchen

Junior CRM Manager (all genders)

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Junior Consultant - Allianz Services - Operational Risk and/or Resilience (m/f/d)

Werkstudent (w/m/d) - GenAI User Research & Support

Business Development Internship (m/f/d)

Lead Generation Specialist (m/f/d)

(Senior) International Standards Manager (all genders) (Product Compliance)

Business Development Representative

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