About eCabs Technologies
eCabs Technologies builds mission-critical software for taxi and ride-hailing operators across Europe and beyond. Our platform is licensed to city and regional partners who own and operate their local markets, while eCabs Technologies focuses on product development, platform reliability, and commercial enablement.
The company is built by operators, for operators. Growth is driven by product depth, trusted partnerships, and sales execution, not by heavy consumer marketing spend.
While eCabs Technologies serves multiple Global markets, our immediate commercial focus is on the DACH region (Germany, Austria and Switzerland), working closely with regulated taxi and mobility operators as we continue to scale.
Role overview
The Product Marketing Manager is responsible for ensuring that all product-related marketing touchpoints accurately reflect the platform as it evolves. This includes translating product development and releases into clear, structured and credible materials for partners, prospects and internal teams.
This is a hands-on, execution-focused role. It plays a critical part in enabling sales, supporting partnerships and maintaining a professional external presence..
The role does not own company strategy or commercial targets; its purpose is to ensure the product is consistently and clearly represented wherever it is communicated.
Key responsibilities
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Own and maintain the eCabs Technologies website and product pages, ensuring accuracy, clarity and alignment with the live platform
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Translate product roadmap updates and releases into structured marketing and partner-facing materials, including market-specific adaptations where needed
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Coordinate the creation of product collateral such as presentations, one-pagers, case studies and release communications
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Support sales and business development teams with relevant, up-to-date materials for partner and prospect conversations, including those focused on DACH markets
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Coordinate design and production with external agencies or freelancers where required
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Support PR activity and product announcements in collaboration with leadership
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Own and maintain eCabs Technologies’ LinkedIn presence as the company’s primary digital channel
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Coordinate LinkedIn content to support sales outreach, partner credibility and market positioning
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Manage small, targeted digital activities where there is a clear and measurable business case
Digital presence scope
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eCabs Technologies maintains a deliberately focused and disciplined digital presence.
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LinkedIn is the primary channel, used for product communication, partner credibility and sales support, including for DACH-focused outreach
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Other platforms are used selectively and only where there is a clear commercial or partner-driven rationale
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This role is not focused on consumer marketing, performance acquisition campaigns or broad multi-channel social media strategies
What this role does not own
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To ensure clarity and focus, this role does not own:
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Commercial or growth strategy
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Sales pipeline ownership or revenue targets
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Market expansion decisions
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Large-scale paid digital marketing budgets
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Team or departmental management
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Consumer-facing brand or influencer-led social activity
What we are looking for
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4–7 years’ experience in product marketing, ideally within SaaS or B2B technology
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Strong ability to understand complex platforms and communicate them clearly and credibly
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Comfortable working closely with product, sales and senior leadership
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Highly organised, detail-oriented and execution focused
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Able to work independently with clear accountability and ownership
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Exposure to regulated industries, European B2B markets.
How success is measured
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Accuracy and clarity of product and partner-facing materials
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Timely updates aligned with product releases
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Quality and usefulness of sales enablement collateral
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Consistency and professionalism across all marketing touchpoints
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Strong discipline around scope, messaging and spend
Why this role exists
eCabs Technologies grows through product strength, partnerships and sales execution, not mass-market consumer marketing. As the platform evolves and the company expands its presence, particularly in DACH markets, this role exists to ensure the product is presented clearly, professionally and consistently at every point of interaction.
