As Performance Marketing Manager for osapiens HUB Maintenance (CMMS), you own the digital growth engine for one of osapiens' most strategically important product lines. This is a hands-on, execution-focused role: you drive product-led growth, run performance and digital marketing programs, and are directly accountable for pipeline and user acquisition for the CMMS solution.
You are not a generalist. You are a specialist who has grown a SaaS product in a fast-moving mid-market environment — someone who knows how to turn SEA, SEO, GEO, and paid social into a compounding acquisition machine, and who understands how PLG motions (free trials, freemium, in-product activation) interact with and amplify paid channels.
You work closely with the global Performance Marketing Lead — leveraging shared infrastructure, tooling, and playbooks — while owning the CMMS-specific strategy, messaging, and channel execution end-to-end. This is a role for someone who moves fast, measures everything, and thrives in a high-growth environment where the rules are still being written.
Product-Led Growth (PLG) Strategy & Execution
- Drive the PLG motion for osapiens HUB Maintenance — designing acquisition loops that leverage free trials, freemium entry points, and in-product activation to generate self-serve pipeline, while working closely with the product and sales teams.
- Build and optimize the full PLG funnel: from first digital touchpoint through sign-up, activation, and expansion — with clear metrics at every stage.
- Work closely with Product to identify and activate in-product growth levers — onboarding flows, upgrade triggers, and viral or referral mechanisms relevant to a CMMS mid-market buyer.
- Develop CMMS-specific positioning and messaging that resonates with maintenance managers, operations leads, and facility directors — translating product capabilities into mid-market buyer language.
SEA, SEO & GEO — CMMS-Focused
- Own the keyword, topic, and search strategy for osapiens HUB Maintenance across Paid Search (SEA), Organic Search (SEO), and Generative Engine Optimization (GEO) — ensuring visibility wherever CMMS buyers are researching solutions.
- Build and manage paid search campaigns targeting high-intent CMMS and maintenance management queries — optimizing for trial sign-ups and demo requests, not just clicks.
- Develop SEO content and landing page strategy in collaboration with content and web teams — targeting CMMS-specific search demand with pages built to convert.
- Monitor AI-powered search developments and optimize GEO presence of osapiens HUB Maintenance appears in AI-generated answers and recommendation surfaces.
Digital Campaign Management & Paid Social
- Own end-to-end digital campaign execution for the CMMS solution, including:
- Paid Social (LinkedIn Ads, Meta — targeting maintenance, operations, and facilities personas)
- Programmatic display and retargeting
- Software review and comparison platforms (G2, Capterra, TrustRadius, GetApp)
- Manage the full campaign lifecycle — targeting, creative briefing, A/B testing, budget pacing, and daily optimization. Treat paid channels like a live portfolio: watch the signals, reallocate fast, cut what isn't converting.
- Coordinate with the global Performance Marketing Lead to leverage shared infrastructure, tooling, and agency relationships — while maintaining CMMS-specific targeting and messaging.
Data Automation, Tooling & Signal-Based Pipeline
- Own the CMMS-specific performance marketing data stack — ensuring HubSpot, Clay, paid platforms, and product analytics are integrated and feeding a clean, automated pipeline.
- Build signal-based audience workflows using intent data, in-product behavior, and engagement signals — identifying in-market CMMS buyers and triggering the right paid or Sales motion at the right moment.
- Work in close alignment with Sales and Business Development to ensure digital signals translate into timely, relevant outreach — particularly for mid-market accounts showing active buying intent.
Conversion Optimization & Performance Reporting
- Own conversion rate optimization across the CMMS acquisition funnel — from paid ad to landing page to trial sign-up to activation — running structured experiments with clear hypotheses and fast read-outs.
- Define and track CMMS-specific KPIs including:
- Trial sign-ups, activation rates, and PLG-sourced pipeline
- Cost per MQL/SQL and ROAS by channel
- SEO/GEO visibility and organic traffic for CMMS search terms
- Signal-to-pipeline conversion from intent data sources
- Deliver regular performance reporting to marketing leadership — analytically rigorous, commercially framed, with clear optimization recommendations.
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5–8+ years of digital and performance marketing experience, with a strong track record in a fast-growing mid-market SaaS business.
- Proven hands-on experience with PLG — you have built or scaled a product-led acquisition funnel and understand how free trials, freemium, and in-product activation drive pipeline.
- Deep expertise in SEA, SEO, and GEO — including hands-on campaign management in Google Ads and familiarity with AI-powered search optimization.
- Highly analytical and data-driven — you build performance models, live in dashboards, and make investment decisions based on signals, not instinct.
- Hands-on experience with marketing data automation — HubSpot, Clay or equivalent enrichment tools, and paid social APIs.
- Experience with signal-based marketing workflows — intent data, in-product behavioral signals, and firmographic enrichment to drive targeted acquisition.
- Comfortable operating with speed and autonomy in a high-growth environment — you move fast, test constantly, and iterate without waiting for perfect conditions.
- Experience in CMMS, industrial SaaS, maintenance management, or adjacent verticals (facilities, operations, asset management) is a strong plus.
- Fluent English required; German is a plus.
What Success Looks Like
In the first 3 months:
- CMMS-specific SEA, SEO, and PLG funnel audited — gaps identified and a clear action plan in place.
- First paid campaigns live and optimized, with baseline KPIs established.
- Signal-based audience workflows built and connected to Sales outreach.
By year one:
- Measurable, growing PLG-sourced and paid-sourced pipeline for osapiens HUB Maintenance.
- CMMS search presence (SEA + SEO + GEO) strong and compounding across target markets.
- Conversion rates across the PLG funnel — from sign-up to activation to expansion — consistently improving.
- Performance Marketing for CMMS operating as a high-velocity, data-driven acquisition engine that Sales relies on.
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A purpose-driven mission where you tackle complex sustainability challenges alongside global industry pioneers.
- Room for creativity through collaborative teamwork and an open communication culture.
- Flexibility and team bonding with our hybrid work options.
- Fuel for your growth journey, both personally and professionally.
- Sustainable mobility options, promoting eco-friendly commuting solutions.
- Fun team events and outings with our global teams.
osapiens develops holistic Software-as-a-Service solutions that help global companies ensure transparency, efficiency, and trust across their entire value chain. Through its cloud platform, the osapiens HUB, the company leverages innovative technologies, including artificial intelligence, to strengthen businesses while promoting human rights, ecological responsibility, and sustainable corporate governance.
Founded in 2018 and headquartered in Mannheim, Germany, osapiens works with around 2,500 companies in over 50 countries across industries such as consumer goods, automotive, fashion, pharmaceuticals, and medical products. The company is backed by Goldman Sachs and Decarbonization Partners, reinforcing its commitment to responsible, sustainable growth and has reached unicorn status in January 2026.
