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Product Marketing Manager (m/w/d)

Vaylens GmbH
Dortmund

Direkt bewerben

Details zur Stelle

Vollzeit
vor 14 Tagen

Leistungen

Flexible Arbeitszeiten

Qualifikationen

Forschungserfahrung
Elektromobilität
Agile
Kommunikationsfähigkeit
Marketing

Vollständige Stellenbeschreibung

Company Description

We develop electric vehicle (EV) charging management software for operators that want to automate charging access, billing and payments for their charging networks and business fleets. With more than 60,000 charge points under our management and 99.9% network uptime, vaylens is trusted by Schneider Electric, Westenergie and other leading operators in DACH, France and the UK. Part of the KOSTAL Group, our team of 90+ employees works from our headquarters in Dortmund, Germany, or remotely across Europe.

Job Description

What You Will Do

Own Positioning & Messaging

Define and continuously refine ICPs, positioning, and value propositions
Translate product features into clear customer value and use cases
Ensure consistency of messaging across all channels and markets

Customer & Market Understanding

Conduct ongoing market, competitor, and customer research
Build a deep understanding of:
- Target personas (e.g., technical buyers, operations leads)
- Customer needs, pain points, and decision drivers
Bring structured insights back into Marketing and Product teams

Content & Go-to-Market Enablement

Develop product-related content (e.g., product pages, sales materials, use cases)
Support go-to-market initiatives and product launches
Ensure Sales and Marketing teams are equipped with clear, usable materials

Cross-functional Collaboration

Act as the key link between Product, Marketing, and Sales
Work closely with:
- Product teams on features, roadmap, and priorities
- Marketing team on campaigns and content
- Partner Marketing on joint initiatives
Drive alignment across teams on product narratives

Measure & Improve Communication Effectiveness

Track how messaging and content perform
Use data and feedback to continuously improve communication impact
Ensure product communication contributes to pipeline and revenue goals

Qualifications

What We Are Looking For

Experience in Product Marketing or similar roles in B2B tech
Strong ability to translate complex products into clear value
Experience working with technical products and audiences
Data-driven mindset with understanding of product and marketing metrics
Strong stakeholder management and communication skills
Experience working in cross-functional and agile environments
Structured, proactive, and comfortable owning topics end-to-end

Nice to have:

Background in eMobility, energy, or other deep tech industries
Technical education or strong technical understanding

What Success Looks Like

Clear and consistent product positioning across markets
Strong alignment between Product, Marketing, and Sales
High-quality, effective product content and enablement materials
Improved communication impact on pipeline and customer understanding

Additional Information

A purpose-driven company driving Europe’s transition toward electric mobility
Passionate colleagues with a hands-on mentality
A safe and future-oriented workplace as part of the Kostal group
Flexible working hours and location
Great opportunities for career growth
Extras like gym or yoga class memberships, etc

Direkt bewerben

Erweiterte Suche

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