ASPRIVA stands for uncompromising quality and scientifically grounded nutritional supplementation as part of a holistic longevity approach. Our five products are sold exclusively via aspriva.com, with a focus on DACH and Italy. Scientific rigor is our obligation, not a marketing promise. Our customers make rational purchasing decisions based on evidence, not impulses. This is the standard by which we measure every channel.
THE ROLE
You will take operational and strategic responsibility for all marketing activities at ASPRIVA. At least 60% of this role consists of direct, independent data work: reviewing campaign architecture, validating tracking, comparing agency reports against real revenue figures, and identifying funnel breaks.
We are not looking for a classic Head of Marketing. We are looking for someone who reads platform data with the mindset of an auditor, who rejects “looks good” as a statement when the data does not support it, and who understands the difference between a real purchase signal and an optimized conversion metric.
Anyone used to simply briefing agencies and receiving reports will fail in this role.
YOUR RESPONSIBILITIES
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Independent review and management of all external performance marketing agencies: campaign architecture, bidding strategies, conversion settings, and budget allocations are verified by you, not simply accepted.
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Tracking ownership across GA4, Google Ads, and Meta Ads: discrepancies between platform data and real Shopify sales figures are identified, explained, and resolved by you.
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Complete funnel diagnosis from ad to purchase, including checkout abandonment rates and mobile conversion performance on Shopify.
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Development and implementation of a cross-channel DTC strategy for DACH and Italy, with an understanding of regulatory differences.
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Building and managing partnerships with experts, scientists, and longform content formats as a measurable performance channel, complementing paid media.Management of CRM and retention with a focus on repeat purchase rate, subscriber retention, and LTV.
YOUR PROFILE
At least 4 years of hands-on experience in DTC performance marketing, not in purely managerial or coordination roles.
Deep operational understanding of Google Ads, including Search, Shopping, and Performance Max, as well as Meta Ads, including attribution models and audience structure.
Proven experience in funnel analysis with GA4 and Shopify, as well as in validating platform data against real revenue figures.
Experience with high-priced DTC products that require explanation, with an AOV above 50 euros. Impulse-driven FMCG experience alone is not sufficient here.
Basic understanding of EU Regulation 432/2012, the Health Claims Regulation, and its consequences for advertising materials and product communication.
A plus: experience in the supplement, health, or premium longevity segment, as well as knowledge of incrementality and MER-based management.
PERSONAL REQUIREMENTS
You consistently distinguish between substantiated statements, plausible hypotheses, and speculation, both in conversations and in reports.
You do not accept platform ROAS as proof. Your first question is: does this match the real sales figures?
You recognize when an agency avoids naming a problem because doing so would put its budget at risk.
You do not use terms such as “building reach” or “increasing brand awareness” without a concrete metric behind them.
You do not need a finished setup. You prefer building structures yourself rather than continuing to work with flawed structures created by others.
Regular presence in the Heidelberg office is required.
WHAT WE OFFER
Direct involvement in shaping a brand with a clear scientific positioning in the European premium longevity segment.
Short decision-making paths in a focused team without internal politics.
An attractive workplace in a central location.
