At Avolta (SIX: AVOL), our people are at the driving force behind our success. With a team of over 76,000 individuals representing more than 150 nationalities, we are a truly global company driven by passion, innovation, and excellence. Avolta is the world’s leading travel experience player. With a traveler-centric philosophy and a geographically diverse network, the travel retail and F&B company addresses the needs of up to 2.3 billion passengers each year, with 5,500 outlets in more than 75 countries across six continents. Guided by their Destination 2027 strategy and boosted by their recent combination with travel F&B giant Autogrill, the company is well positioned to realize their ambition to create a Travel Experience Revolution through their many locations at airports, motorways, cruise lines, seaports and railway stations amongst others.
PURPOSE OF THE ROLE
As Global Head of Insights Solutions, your mission is to make Avolta the recognised authority on traveler marketing — and to translate that authority into commercial outcomes for our brand and agency partners. You will own the traveler marketing narrative end-to-end. You build a deep, fluent understanding of who today’s travelers are, how they move across the world’s major travel hubs, what shapes their decisions and how they engage with brands along the way. You then turn that understanding into compelling commercial stories, audience narratives, category playbooks and ready-to-use insights solutions that our brand and agency partners can activate against. This is a deeply commercial role, but it is not a closer role. You enable the sales conversation rather than carry it alone: you arm our Brand and Agency Partnership teams with the strongest possible story, you join the most strategic conversations as the senior subject-matter authority, and you make sure every pitch, proposal and major client meeting is anchored in a sharp, distinctive view of the traveler. You are confident and curious working with data — audience research, traveler behaviour, market studies, campaign measurement, third-party reports — and you genuinely enjoy spending time inside it to find the angles others miss. You are not a data analyst. Your craft is taking complex inputs and turning them into a clear, persuasive narrative that helps a brand or agency understand exactly why and how to invest in the traveler audience. Beyond your core remit, you will lead Avolta’s thought leadership agenda on traveler marketing — including flagship outputs such as the Travel Media Report — and represent us as a senior voice on stage at industry events, panels and senior client forums.
RESPONSIBILITIES
- Be Avolta’s recognised authority on the traveler audience: who they are, how they move across global travel hubs, how their behaviour differs by region, journey stage, category and channel — and what that means commercially for brands.
- Own the traveler marketing narrative end-to-end — the audience story, the value proposition, the category and journey-level positioning that we take into every senior advertiser and agency conversation
- Build and continuously evolve a portfolio of insights solutions our partners can activate against: audience stories, category playbooks, journey frameworks, brand-specific narratives, opportunity maps and senior-level presentation materials
- Equip the Brand and Agency Partnership teams with the sharpest possible commercial story — making sure every major pitch, proposal and renewal conversation is anchored in a clear, distinctive view of the traveler
- Join the most strategic advertiser and agency conversations as the senior subject-matter authority — supporting Sales rather than replacing them, and making the room more confident in Avolta’s answer to “why travelers, why now, why us”
- Work hand-in-hand with our Insights, Audience and Measurement colleagues to translate their work into market-ready stories — you are the consumer and translator of analysis, not the analyst producing it
- Lead Avolta’s thought leadership programme on traveler marketing, including flagship outputs such as the Travel Media Report, and represent us on stage at industry events, panels and senior client forums
- Partner with Marketing, Product and Design to ensure Avolta’s commercial materials, brand narrative and external communications all tell one coherent, distinctive traveler marketing story
- Stay close to the conversations our partners are actually having — feed market signals, objections and unmet needs back into the toolkit so the story keeps getting sharper
WHAT WE ARE LOOKING FOR
- Minimum 8 years of experience in senior commercial, brand strategy, marketing strategy, sales enablement, solutions or commercial planning roles within media, advertising, retail media, consumer marketing or top-tier consultancy
- Genuine fascination with consumer behaviour and audience strategy — ideally combined with prior exposure to the traveler, retail, hospitality or premium consumer space
- Outstanding storytelling, narrative and presentation craft — you can take a complex set of inputs and turn them into a clear, distinctive, commercially relevant story, with a portfolio of work that demonstrates it
- Confident and curious working with data, audience research, market studies and measurement outputs — you read it fluently, ask the right questions and turn it into commercially relevant insight. You are not a data analyst, but you are an excellent translator of analysis into action
- Strong commercial instinct — you understand how brands and agencies make media and marketing investment decisions, and you have a clear sense for the arguments, frameworks and proof points that move them
- Experience supporting and enabling commercial teams in complex, multi-stakeholder pitches at senior level — working alongside Sales as the trusted subject-matter authority rather than as the primary closer
- Exceptional executive presence and communication skills — credible and at ease with CMOs, brand leadership and senior agency stakeholders, and equally comfortable on stage at an industry event
- Highly self-directed senior operator — this is a senior individual-contributor role with significant cross-functional leverage, not a large line-management position
- Comfortable working in a start-up culture within a large global corporate, across multiple time zones and markets, with the flexibility to adapt to evolving priorities
- Based in Berlin or Zurich, with the ability and willingness to travel internationally for client meetings, industry events and to spend time inside Avolta’s travel hubs
- Fluency in English required; German, French or additional languages a strong advantage
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We look forward to connecting with you soon!
