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Director Marketing Strategy & Planning

PUMA -
Herzogenaurach

Jetzt bewerben

Details zur Stelle

vor 18 Stunden

Qualifikationen

Führungserfahrung
Marketing

Vollständige Stellenbeschreibung

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Your mission

PUMA is seeking a Director Marketing Planning to lead our global marketing calendar, budget allocation, and key operational processes. This role plays a critical part in defining PUMA’s global marketing blueprint, ensuring executional excellence, and driving cross‑functional alignment across categories and regions.

Define the global marketing approach in line with the overall brand masterplan, seasonal calendar, and key brand moments
Lead cross‑functional planning and set priorities across categories and regions
Oversee global marketing budget allocation, forecasting, and investment governance
Coordinate with marketing controlling, indirect procurement, and brand finance
Lead a marketing “special project taskforce” to drive transformation initiatives
Partner with regions, providing strategic guidance and alignment frameworks
Oversee marketing operations (e.g., samples, seeding) to ensure efficient execution
Optimize processes and tools to enhance planning, workflows, and accountability
Ensure consistent global–regional integration and communication.

Your talent

10+ years of experience in marketing planning frameworks, brand blueprints, or marketing operations
Strong strategic thinking with the ability to translate business goals into actionable plans
Proven experience managing large‑scale budgets and cross‑functional initiatives
Excellent stakeholder management across regions, categories, and leadership levels
Strong analytical and financial acumen
Experience leading teams and driving complex transformation projects
Deep understanding of marketing operations and agency management
Industry experience in sports, lifestyle, or consumer goods (preferred).

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

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director marketing strategy & planning Jobs in forchheim

Director Marketing Strategy & Planning

Manager Licensed Business Motorsport

Director Global Retail Merchandising

Senior Director Innovation Apparel - CD&I (m/f/d)

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