Founded in 2020, unybrands is the next-generation brand accelerator platform built to acquire, integrate, and scale digital-first consumer brands. Headquartered in Miami, with offices in New York, London, Berlin, and Shenzhen, our 240+ team brings deep expertise across e-commerce, brand management, consumer retail, operational scaling, and M&A.
Since inception, we have acquired 30+ brands across Pet Care, Personal Care, Home Care, Supplements, Baby & Juvenile, Garden & Outdoor, Sports & Fitness, and Home & Lifestyle — completing 20+ acquisitions and delivering 16 consecutive quarters of like-for-like organic growth post-integration.
Our competitive advantage lies in a fully integrated operating system purpose-built to transform digital brands into omni-channel category leaders. Powered by a proprietary technology stack built on NetSuite ERP with 200+ data integrations, our platform enables brands to thrive across marketplaces, direct-to-consumer channels, and brick-and-mortar retail.
We focus on acquiring digital-first brands within carefully selected verticals, then applying tailored value creation playbooks that drive growth through innovation, expansion, and automation. We believe the next generation of consumer brands will be built differently — and we're building the AI-enabled retail tech platform to help them consolidate and win.
The Opportunity
unybrands is launching the Strategic Finance function as part of the unybrands finance organisation. The core mission of Strategic Finance is to translate financial data into insights and support our most important business decisions ranging from strategy to daily operations. The Strategic Finance team enhances the capabilities of unybrands for financial planning, budgeting and decision support for operators across the unybrands portfolio.
The Director of Strategic Finance is a newly created role at the heart of this evolution. Reporting directly to the CFO, you will build and lead the Strategic Finance function from the ground up.
This is a highly visible, hands-on leadership role. You will partner directly with the CFO, CEO, and executive leadership team, while also collaborating operationally with Brand GMs, Revenue Operations, and Supply Chain, and act as the primary financial thought partner for the business.
Success in this role means bridging strategic objectives and operational processes — translating the company's financial goals into the KPIs, decision frameworks, and business rhythms that keep every function aligned and accountable. You will come in as a genuine collaborator: a partner to other teams who earns trust by making their work easier and their decisions better, while also building the controls and rigour that a scaling business requires. Above all, you will be an integrated thinker who creates coherence across functions — and a leader who invests in training and mentoring the team around you.
Key Responsibilities
Process, Systems & Team Building
- Build and lead a high-performing Strategic Finance team, setting a high analytical bar and developing future finance leaders.
- Drive continuous improvement of FP&A processes, tooling, and automation — including BI dashboards, EPM tools, and NetSuite integrations.
- Champion an AI-enabled finance operating model, leveraging modern tools to reduce manual workload and shift team focus toward insight and decision support.
Financial Planning & Forecasting
- Own the end-to-end annual budgeting process and rolling forecasts at Group level.
- Drive rigour in forecasting methodology, ensuring alignment between top-down targets and bottom-up operational inputs from Brand GMs and function heads.
- Lead scenario planning and sensitivity analysis to support strategic decision-making at CFO and Board level.
- Develop and maintain the Group long-range financial plan, including modelling, strategic analysis, and presentation materials.
- Deliver insightful month-end variance analysis and management reporting, translating data into clear, action-oriented narratives for the executive team.
Business Partnership & Decision Support
- Serve as the primary strategic finance partner to the CFO and executive leadership team, acting as a trusted co-pilot on the most consequential financial decisions.
- Partner with Brand GMs, Revenue Operations, Supply Chain, and People teams on capital allocation, pricing strategy, unit economics, headcount planning, and cost optimisation.
- Define and govern the KPI frameworks that cascade from SLT objectives down to operating-level targets, bringing financial and operational alignment across functions.
- Evaluate strategic initiatives — new product launches, market expansions, acquisition targets, and tooling investments — through rigorous financial modelling and ROI analysis.
- Support the design and evolution of the Finance Business Partner operating model, including designing decision processes with the business, reporting cadences, and budget ownership with function heads.
M&A integration Support
- Serve as the primary point of contact in finance team towards the tech, supply chain and investment teams during the integration of new acquisitions
Board, Investor & Executive Reporting
- Prepare and deliver Board-level financial reporting packages, including variance analysis, business performance narratives, and strategic insight.
- Own the company financial model and ensure investor-facing materials — management presentations, Board decks, and scenario analyses — are perpetually current and decision-ready.
- Support Corporate Development activities including M&A evaluation, financial due diligence, integration planning, and capital structure analysis, in partnership with the CFO.
What We're Looking For
Experience & Background
- 7–10+ years of progressive experience in strategic finance, FP&A, investment banking, or consulting, with meaningful time in an operating company finance role.
- Proven track record owning full budget and forecast cycles in a fast-growing, multi-entity, multi-geography business
- Direct experience partnering with CFO and C-suite stakeholders, including preparing and presenting Board-level materials.
- Background in e-commerce, consumer brands, marketplace, or tech-enabled businesses strongly preferred.
- Prior experience in a high-growth, entrepreneurial environment where financial infrastructure was being built rather than inherited.
Technical Skills
- Expert-level financial modelling skills — you can build complex, integrated three-statement models from scratch that are clean, logical, and auditable.
- Deep command of unit economics, contribution margin analysis, and multi-entity consolidation.
- Hands-on experience with ERP software is required, familiarity with Oracle netsuite is a plus
- Demonstrated appetite for AI and automation tools to modernise financial planning workflows.
Leadership & Communication
- Exceptional ability to synthesise complex financial data into clear, compelling narratives for non-finance stakeholders.
- Proven people leadership experience: building teams, setting analytical standards, and coaching high performers.
- Executive presence and comfort operating directly with the CEO and Board.
- Collaborative, cross-functional approach — able to influence outcomes through relationships rather than authority.
- High ownership mentality: you spot gaps, pre-empt problems, and drive work from idea to execution independently.
What Success Looks Like in Year One
Within the first 90 days, you will have developed a deep understanding of the unybrands business model and brand portfolio, established your working relationship with the CFO and executive team. You will have hired a team of 5–6 finance professionals and onboarded them successfully. Your team will have learnt the monthly reporting infrastructure and will be autonomously producing & presenting the reporting pack for investors and management.
Within six months, you will have redesigned the budgeting and forecasting process, established KPI frameworks in partnership with function heads. You will have begun building the unit economics framework for the brand portfolio and established the FBP operating rhythms.
By the end of year one, Strategic Finance will be operating as a proactive, trusted partner across the unybrands organisation — with a high-performing team in place, scalable reporting infrastructure built, and a demonstrable track record of financial insights driving better business decisions.
Why unybrands
- A rare opportunity to build a Strategic Finance function from scratch within a growing, international e-commerce portfolio company.
- Direct impact: the insights you generate will shape capital allocation, brand strategy, and operational decisions across a 27-brand portfolio.
- unybrands offers a rare combination: the dynamism and ownership culture of a start-up, alongside the stability of a profitable, growing company with the foundations and ambition to succeed at scale.
- Close partnership with a CFO and leadership team who are investing meaningfully in the finance function.
Salary Range: EUR 135K - 150k
unybrands is an equal opportunity employer and considers all applicants for employment without any regard to race, skin color, religion, gender identity, sexual orientation, and age. Nor are applicants discriminated against based on disability or protected classes.
