Beschrijving van de vacature
Functietitel: Senior Brand Manager
Vacaturelocatie (kort):Discipline:
Career Site Contract Hours: 32-40
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Koptekst voor beschrijving van de vacature:
Lead the brand growth and communication strategy for Foremost Omega, steering its transformation toward a science-backed, and emotionally resonant brand loved by modern parents. The purpose is to shape the brand’s long-term vision, drive 360° marketing excellence, and deliver business impact through powerful consumer insight, creativity, and flawless execution.
Foremost is the No.1 Kids UHT Milk brand in Thailand, trusted by millions of Thai families. Yet, the kids’ UHT category is one of the most intensely competitive battlegrounds in FMCG. This role calls for a bold, insight-driven leader who can fuse science with storytelling, turning nutrition expertise into emotional brand power that connects deeply with modern Thai moms with best-in-class execution.
Beschrijving van de vacature:
What we ask
- Bachelor’s or Master’s degree in Marketing, Business, or related field.
- 8+ years of progressive experience in brand management (FMCG preferred).
- Proven success in developing integrated communication campaigns and managing cross-functional projects.
- Strong commercial acumen with the ability to turn insights into business growth.
- Leadership mindset with experience in managing agencies and influencing without authority.
What we offer
FrieslandCampina Thailand is the affiliate of Royal FrieslandCampina and has been here since 1967. We produce and sell variety of dairy products under brand name Foremost, Ship, Falcon, My Boy, and Debic. The extensive product range of quality products includes UHT milk, yoghurt drinks, condensed milk, and whipping cream. We believe our current and future success depends largely on the quality of our employees. For this reason, Foremost wants to offer an attractive, challenging and inspiring working environment where employees are encouraged to develop themselves both professional and personally.
Vacancy description
The Brand Lead for Foremost Omega is responsible for driving end‑to‑end brand strategy and execution to strengthen leadership in kids’ nutrition and accelerate sustainable growth. This role combines insight‑driven strategic planning with best‑in‑class marketing execution, ensuring the brand delivers consistent, impactful experiences across touchpoints while balancing equity building and commercial performance.
1. End‑to‑End Brand Ownership with Strategic Depth
This role carries full responsibility for long‑term and short‑term brand planning, including annual and quarterly roadmap development, brand calendar management, and alignment with innovation, channels, and commercial priorities. Candidates should be comfortable balancing equity building and conversion goals while stewarding brand consistency in partnership with regional and global stakeholders.
2. Execution Excellence Through Collaboration and Influence
Success depends on the ability to lead integrated, 360° campaigns from idea to market, working across ATL, digital, social, and in‑store channels. The role requires strong cross‑functional influence, close partnership with Sales, Shopper Marketing, R&D, and agencies, and the ability to turn product innovation into compelling consumer stories with flawless go‑to‑market execution.
3. Strong Performance Mindset and Financial Accountability
The Senior Brand Manager is expected to rigorously track brand health, campaign effectiveness, and commercial performance, using insights to continuously optimize impact. Full ownership of the A&P budget is critical, with a focus on ROI, investment efficiency, and proactive identification of growth opportunities through competitive intelligence and cultural trendspotting.
Voettekst voor beschrijving van de vacature:
This role will be reported directly to Marketing Manager, and will be based in Head office, Phaholyothin, BKK
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Recruiter:Recruiter email:
Career Site Show Contact Details Recruiter: Ja
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Waarom jij bij ons wilt werken:
Een inspirerend doel
Betere voeding voor de wereld en een goed inkomen voor onze boeren, nu en voor toekomstige generaties.
Een coöperatieve cultuur
Gekenmerkt door wereldwijde samenwerking, respect en gedeeld succes.
Een tastbare impact
Ruimte voor jouw ambitie, met autonomie en een duidelijke focus.
Jouw groei is onze groei
We investeren in jouw persoonlijke en professionele ontwikkeling via trainingen en opleidingen.
Heb je vragen?
Neem gerust contact op met onze recruiter
✉
[email protected]
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