Job Description:
Principal Braze MarTech Consultant (m/f/d)
Permanent | Hybrid
We Dream. We Do. We Deliver. At Merkle, a dentsu company, we power the experience economy. Whether we're building the next great app, running CRM at scale for global brands, delivering technology architectures that support millions of users, or providing world-class data, identity, and insights solutions, it's all in the name of crafting experiences that set brands apart from the competition. Backed by dentsu's legacy of innovation and creativity originating in Japan, we've spent over 35 years helping brands build loyalty, drive growth, and connect meaningfully with their audiences. We've been named a global "Leader" by top industry analyst firms in categories as wide-ranging as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management.
The Principal Braze MarTech Consultant (m/f/d) leads and supports the implementation of Braze and other marketing automation technologies for global clients. You will translate business and marketing requirements into actionable solution designs, configuration plans, and customer lifecycle programs, acting as the strategic and technical bridge between marketing, data, engineering, and business stakeholders to ensure successful project delivery.
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Design cross-channel customer journeys and lifecycle campaigns using Braze Canvas and other MarTech tools, including Salesforce, Adobe, and HubSpot
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Lead MarTech solution design, including segmentation logic, data schema definition, event structures, and behavioral triggers
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Advise clients on the effective use of Braze features such as Canvas, Currents, Catalogs, Connected Content, Liquid templating, and advanced segmentation
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Act as a subject matter expert in workshops, pitches, and client discussions related to Braze and broader marketing technology ecosystems
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Contribute to the strategic development of MarTech capabilities, methodologies, and reusable frameworks
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Collaborate with internal teams to resolve questions, escalations, and technical challenges, while coaching and mentoring junior team members on MarTech concepts, platforms, and consulting skills
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Bring at least 5 years of hands-on experience with Braze. Experience with comparable marketing automation platforms such as Salesforce, Adobe, or HubSpot is a plus
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Demonstrate a strong understanding of digital marketing concepts, including segmentation, personalization, customer journeys, and consent management
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Ability to conduct pre-sales activities for Braze prospects
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Experience leading successful Braze implementation across international markets
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Experience with AI-driven segmentation in Braze and other marketing automation platforms
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Apply working knowledge of HTML, SQL, Liquid or similar templating approaches, as well as familiarity with data layers, CDPs, and APIs, as well as Python
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Explain complex technical concepts clearly and confidently to non-technical stakeholders, with a proactive, solution-oriented approach in fast-paced project environments and fluency in German and English
Innovation at Our Core: As part of dentsu's global network, Merkle pushes the boundaries of customer experience, integrating creativity, technology, and data to drive real-world impact. For over 35 years, we've been innovating to meet the changing needs of our clients. Global Reach with Local Expertise: With over 16,000 employees across 30+ countries, and part of a 70,000 employees network at dentsu, Merkle blends global insights with a deep understanding of local markets to deliver personalized, effective solutions. Collaborative Culture: At Merkle, your ideas and contributions truly matter. You'll join a team that fosters innovation, collaboration, and creative problem-solving. Together, we work on impactful international projects, making meaningful connections every step of the way.
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Social Impact: Enjoy 2 additional volunteering days to support your passion project
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Mental Health: Benefit from 3 extra wellness days on top of your vacation days and a Mental Health First Aider and Employee Assistance program to support your well-being
- Sustainability: Work CO₂-neutral in our offices that use renewable energy
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Academy: Access training and development opportunities through our network and our in-house dentsu Academy
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Learning Allowance: Receive 40 additional hours per year for personal and professional development, on top of statutory educational leave
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️ Corporate benefits platform
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Company pension plan
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✈️ Workation possibility
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Referral bonus program
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Office Dogs: Bring your furry friends to our offices
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Vacation: Enjoy 27 days off per year
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Work Model: Flexible working hours with flexitime and home office options, with overtime recorded from minute one
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Daily Booster: Fresh fruit and coffee with (oat) milk available daily in our offices
Ready to join the team? Shape your unique career and reach your full potential. Apply now and join us in transforming the future together.
At dentsu, Diversity, Equity, and Inclusion (DEI) is central to our vision: "To be at the forefront of people-centered transformations that shape society." We cherish the unique talents and perspectives of all individuals, welcoming applicants regardless of gender, gender identity, nationality, religion, ethnicity, cultural background, sexual orientation, age, physical or mental ability. By embracing diverse perspectives, we create meaningful change and sustainable growth for our people, clients, and society. Our hiring decisions are guided by qualifications and role-specific requirements, ensuring a workplace free from discrimination and harassment.
#LI-MERKLE
#LI-HYBRID
Location:
München
Brand:
Merkle
Time Type:
Full time
Contract Type:
Permanent
