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Marketing Manager Performance & Data (m/w/d)

ASPRIVA GmbH
Heidelberg

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Details zur Stelle

vor 18 Stunden

Vollständige Stellenbeschreibung

Join the Mission. Share the Passion.

Not all of us spend our evenings reading studies instead of novels or our mornings exploring the latest research on nutrition and longevity. What unites us is the ambition behind ASPRIVA: to develop scientifically grounded products, take quality seriously without compromise, and never do something simply because it happens to be trending. If you enjoy taking responsibility, work in a structured way, and are interested in health, science and building an ambitious brand, we would like to hear from you.

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Good reasons for joining ASPRIVA
We have a clear mission
ASPRIVA is not a company where change is an end in itself. We work towards clear goals, with clearly defined responsibilities and high standards for the quality of our work.
Decisions should be transparent and understandable. Problems are addressed openly. Good arguments matter more than hierarchies or internal politics.
We work as a focused team, take responsibility for our respective areas and learn from things that do not go according to plan.
You can take on responsibility
We are looking for people who do more than simply complete tasks. We want people who understand why they are doing something and how their work contributes to the bigger picture.
At ASPRIVA, those who do great work should have the opportunity to take on additional responsibility and develop both professionally and personally.
We expect independence, while providing the support needed to take on new responsibilities with confidence.

How to apply
We value different perspectives
At ASPRIVA, people with different professional backgrounds and experiences work together.
What matters to us is not a particular career path, but whether you are good at what you do, take responsibility, work with care and are willing to engage with new topics.
HOW TO APPLY
If you are interested in one of our open positions, please upload your application documents via the application link provided.
We require at least:
✦ an up-to-date CV

✦ your earliest possible start date

✦ a short cover letter that shows us you have taken the time to understand ASPRIVA before applying. We are not interested in why you “would like to work in a dynamic company”. We want to see whether you understand what ASPRIVA stands for, how we approach scientific evidence, product development and quality, and what, in your view, sets us apart from much of the supplement market.
Once we have received your complete application, we will usually get back to you within three to four business days via the email address you provided.

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Marketing Manager Performance & Data (m/w/d)

ASPRIVA stands for scientifically grounded food supplements as part of a holistic approach to longevity.

We are not a conventional supplement brand. Our products require explanation, and our customers are scientifically minded and critical. They research, compare and make purchasing decisions based on evidence, quality and trust.

For us, science is not a marketing claim, but the foundation of our product development and communication.

THE ROLE

You will take on a central operational role in the further development of our performance marketing and data driven DTC strategy.

You work hands on with campaigns, platforms and data, analyse performance across the entire funnel and translate your findings into concrete optimisation measures.

We are not looking for a pure coordinator, but for someone who genuinely understands performance marketing, questions results and actively develops it further.

YOUR RESPONSIBILITIES

Operational management and further development of our performance marketing activities across Google Ads and Meta Ads
Analysis and optimisation of campaign structures, bidding strategies, budgets, audiences and creatives
Responsibility for marketing analytics and tracking across GA4, Google Ads, Meta Ads and Shopify
Analysis of the complete DTC funnel from ad and landing page through cart and purchase
Identification of conversion potential and development of concrete optimisation measures
Development and implementation of a cross channel DTC strategy for our core markets
Systematic analysis of performance across market, campaign, ad set, creative and funnel level
Planning and evaluation of tests for campaigns, creatives, landing pages and offers
Collaboration with external performance marketing partners and other specialised service providers
Further development of CRM and retention with a focus on repeat purchases, customer retention and Customer Lifetime Value
Development and continuous improvement of meaningful marketing reports and decision making frameworks
Contribution to the development of new performance channels and partnerships, particularly within scientific and editorial environments

YOUR PROFILE

At least four years of hands on experience in DTC performance marketing with direct responsibility for campaigns and optimisation
Deep practical understanding of Google Ads, particularly Search, Shopping and Performance Max
Deep practical understanding of Meta Ads, including campaign structure, conversion logic and attribution
Strong experience with GA4 and Shopify as well as DTC funnel analysis
Strong analytical skills and confidence working with performance data
Experience with complex, higher priced DTC products
Experience with CRM, retention and Customer Lifetime Value
Basic understanding of the regulatory requirements governing the communication of food supplements and health claims in the EU
Ability to assess data critically and distinguish between robust findings and early indications

Experience in the supplement, health or premium segment as well as knowledge of incrementality and MER based steering are an advantage.

HOW YOU WORK

You work analytically, precisely and independently.

You question results and look for the actual causes behind changes in performance.

You are able to work independently within advertising platforms and analytics tools and translate complex data into clear recommendations for action.

You do not think in isolated channels, but across the entire customer funnel.

You define clear objectives and the metrics required to measure them.

You consistently distinguish between proven results, hypotheses and open questions.

WHAT WE OFFER

The opportunity to help shape a scientifically positioned premium brand
A high degree of autonomy and responsibility
Short decision making processes
The opportunity to actively develop our marketing structures
An international perspective with a focus on European markets
Attractive, market competitive compensation with a performance based component
An environment in which analytical thinking, initiative and scientific standards are explicitly valued

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