About SanaExpert
SanaExpert is a fast-growing international company in the health, beauty, and nutritional supplements industry, based in Munich.
With nearly 20,000 pharmacy points of sale in Germany and a rapidly growing global e-commerce presence, we are building an AI-first organization to scale our impact across customer experience, content, and digital growth.
We combine AI, automation, and data-driven systems to create innovative, scalable solutions across multiple business areas.
Your Mission
1. Omnichannel Performance Marketing
- Plan and execute paid media campaigns across Google Ads, Meta, TikTok, Amazon, and affiliates.
- Develop full-funnel growth marketing strategies for health and beauty e-commerce, adapted to each international market.
- Optimise channel mix and budget allocation based on performance data and market-specific consumer behaviour.
- Track and improve key KPIs: CAC, LTV, ROAS, CTR, and conversion rates.
2. AI Automation & Tool Implementation
- Identify which marketing processes should be automated — and build those automations yourself.
- Develop and optimise AI-powered chatbots for multilingual customer care across multiple channels.
- Implement AI-driven social media automation to maintain consistent brand presence across platforms.
- Use AI and SaaS tools to boost SEO performance and online search visibility.
3. Testing, Analysis & Strategy
- Design structured A/B and multivariate tests across channels, creatives, and landing pages.
- Analyse results rigorously to find what works — not to confirm assumptions.
- Turn data into clear strategic decisions and implement them.
- Build performance reports that give the team and leadership an actionable view of results.
4. International Growth
- Adapt digital marketing strategies for different international markets while maintaining a consistent global brand.
- Identify new growth opportunities through market analysis, benchmarking, and consumer insights.
5. Budget & Reporting
- Manage marketing budgets with a focus on ROI and efficiency.
- Present strategic reports and recommendations to the executive team.
What You'll Need to Succeed
· Industry experience: 5+ years in performance marketing or growth marketing within health, beauty, or FMCG e-commerce.
· Omnichannel expertise: proven track record managing campaigns simultaneously across Google Ads, Meta, Amazon, TikTok, CRM, and affiliates.
· AI & automation skills: you assess which tools fit a problem, set them up, and programme custom automations where needed.
· Programming ability: proficiency in implementing AI solutions and marketing automations (e.g. Python, APIs, n8n, Make, or similar).
· Testing mindset: you design experiments before making decisions, interpret results correctly, and know when to scale.
· Analytical tools: strong proficiency in Shopify, Google Analytics 4, Meta Ads Manager, Klaviyo, ActiveCampaign, or equivalent.
· International marketing experience: track record growing a brand across multiple international markets.
· Languages: fluent in English. German or Spanish is a plus.
Your Profile (HIGH-BAR)
- Based in Munich or nearby, or willing to relocate before starting
IMPORTANT – MUST HAVE
- Proven experience building and deploying production AI systems in real business environments
- Hands-on experience with AI automation systems (chatbots, workflows, content engines)
- Strong experience with LLMs (GPT, Claude, etc.) and practical implementation
- Experience with RAG, tool integration, or similar AI system architectures
- Experience with NLP, automation, and AI-driven customer interaction systems
- Experience integrating AI into business platforms (Shopify, Zendesk, CRM, marketing tools)
- Solid programming skills for building AI workflows and automation systems
Languages
- English (fluent / professional level) – required
- German is a plus (not required)
What We Offer
- A key role in building an AI-first e-commerce organization
- Opportunity to design and scale real AI systems from scratch
- Work with cutting-edge LLMs, automation tools, and AI technologies
- High-impact role with direct influence on business growth and customer experience
- Hybrid work model with office in Munich
- Dynamic, international team with fast decision-making
Why This Role
At SanaExpert, we believe AI is the key to scaling our impact. By joining us, you will be at the forefront of combining performance marketing with health and beauty innovation
We are looking for people who can design, implement, and scale AI solutions that deliver real business impact.
Job Type: Full-time
Ability to commute/relocate:
- 80333 München: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):
- "Do you have practical experience with AI tools or automation in a marketing context (e.g. chatbots, GPT-based tools, n8n, Make/Zapier, or similar)?"
- "Briefly describe one example of how you used data or testing to improve a marketing result. What did you test, what did you learn, and what was the outcome?"
Experience:
- Performance Marketing: 5 years (Required)
Language:
Location:
Work Location: Hybrid remote in 80333 München
