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Head of Marketing DACH (all genders) at BNP Paribas Asset Management

BNP Paribas -
Frankfurt am Main

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Vollständige Stellenbeschreibung

Head of Marketing DACH (all genders) at BNP Paribas Asset Management

In Frankfurt, we are looking for you to join us starting in October in a full-time or part-time, permanent position as Head of Marketing DACH (all genders) at BNP Paribas Asset Management

Asset Management – Who we are:

BNP Paribas Asset Management (BNPP AM) is the asset management arm of BNP Paribas, a leading European financial group with a global footprint.

With more than €1.6 trillion in assets under management worldwide, we rank among the three largest asset managers in Europe. [1] Our product offering includes both liquid and alternative investments. We are the market leader in long term asset management for insurers and pension funds, overseeing €850 billion in assets for this segment.[2]

Across all businesses, we provide sustainability focused and thematic strategies so that our clients can achieve their long term objectives.

The skilled investment professionals at BNPP AM operate in almost 40 countries, combining international reach with local expertise.

________________________________________

[1] Based on internal data analysis by BNPP AM.

[2] “Assets Under Management of Leading Asset Managers 2024,” IPE Report 2025.

BNP Paribas:

At BNP Paribas, everyone is on first-name terms, and we wear the clothes we feel good in. We live diversity, team spirit and sustainability. At BNP Paribas, you will find a secure job, plenty of space for your ideas and a suitable professional solution for your individual life situation. We are: The Bank for a Changing World. We - that's around 180,000 employees in 64 countries.

Tasks & Responsibilities: What awaits you

Defining, owning, and delivering the regional marketing and communications strategy across Germany, Austria/CEE, and Switzerland, aligned with business objectives
Acting as a strategic partner to regional and global leadership, leading a multi-country team to build BNPP AM’s brand, reputation, client engagement, and commercial impact
Leading, developing, and inspiring a high-performing, diverse, and inclusive marketing team across the DACH & CEE region
Reporting directly to the Head of Marketing EMEA and serving as a key member of the regional marketing leadership team
Defining and delivering the digital and media strategy, and owning BNPP AM’s brand presence and reputation across the DACH region
Planning, coordinating, and delivering multi-channel marketing campaigns across digital, events, and media
Collaborating with cross-functional and cross-métiers teams to support marketing initiatives and business objectives
Managing brand positioning and ensuring consistent messaging across all marketing and communication activities
Building and maintaining relationships with internal and external stakeholders
Overseeing local marketing activities, events, roadshows, and corporate communications for the DACH region
Managing marketing budgets, monitoring campaign performance, and identifying opportunities for continuous improvement
Ensuring compliance with corporate guidelines, regulatory requirements, and internal governance standards

Expertise & Soft Skills: What you offer

University degree in Marketing, Business, Economics, or an equivalent qualification
Significant senior‑level marketing experience, preferably in asset management or financial services
Proven experience leading and developing high-performing teams in a regional or international environment
Deep practical knowledge of DACH markets and experience developing marketing strategies for institutional, wholesale, or professional client segments
Strong digital marketing expertise, including an understanding of digital distribution channels and partnerships, social media, and market-specific digital campaigns
Profound understanding of capital markets and asset management products
Strategic mindset with excellent decision-making, communication, and organizational skills
Fluency in German and English (C1 level required)

You don’t meet every criterion? No problem, you are more than welcome to apply anyway. It is important for us that you can develop and grow in this position.

Diversity is a strength for us. We are convinced of the numerous advantages of diverse perspectives, experiences and competencies. Our aim is therefore to select candidates in an unbiasedly and open-mindedly: Your CV should contain information on your education and work experience - that's all we need. You can find out more about our D&I commitment here.

Benefits: What we offer you

30 days' holiday and additional special leave days
Work in the office and from home
A wide range of opportunities for your development, such as internal and external training, talent development programmes and (inter)national career prospects within the BNP Paribas Group
Allowances for Job Ticket Deutschland, car & bicycle leasing
Company pension scheme with BVV
Employee Assistance Program: Professional support and great offers for your private and family life from benefitatwork and voiio
Insurance cover via a group accident insurance and survivors' insurance
A wide range of offers for your health, such as access to over 6,000 sports and health facilities with EGYM Wellpass

Do you want to shape a changing world?

Apply now, in only 5 minutes.

Please send us your application documents exclusively via our online portal. Unfortunately, we cannot consider applications by email or on paper for the protection of your data.

Your contact person is Bianca Sellmann – we are on first-name terms.

If you have any questions, please send an email to recruiting.germany [at] bnpparibas (dot) com

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