SonicWall is a cybersecurity forerunner with more than 30 years of expertise and is recognized as a leading partner-first company, ensuring our partners and their customers are never alone in the fight against cybercrime. With the ability to build, scale and manage security across the cloud, hybrid and traditional environments in real-time, SonicWall provides relentless security against the most evasive cyberattacks across endless exposure points for increasingly remote, mobile and cloud-enabled users. With its own threat research center, SonicWall can quickly and economically provide purpose-built security solutions to enable any organization—enterprise, government agencies and SMBs—around the world. For more information, visit www.sonicwall.com or follow us on Twitter, LinkedIn, Facebook and Instagram.
About the Role
This is a high-impact leadership opportunity for a commercially driven sales executive ready to own and accelerate growth across one of our most strategically important EMEA territories — Germany, Eastern Europe, Alps, Italy, and Iberia.
As Senior Director, Regional Sales, you will lead a talented team of sales professionals, build and scale a high-performing channel ecosystem, and drive direct end-user engagement across a diverse, multi-market region. You will operate with significant autonomy, shaping go-to-market strategy and influencing company-wide objectives at the highest level.
This role is not for the faint-hearted. It demands a leader who thrives in complexity, moves fast, and knows how to win in competitive markets — through partners, through people, and through presence.
What You'll Do
- Own regional revenue performance across Germany, Eastern Europe, Alps, Italy, and Iberia — setting the standard for growth, pipeline health, and forecast accuracy.
- Lead and inspire a geographically distributed sales team, fostering a high-performance culture built on accountability, development, and results.
- Drive a hybrid go-to-market model — balancing strategic channel partnerships with direct end-user engagement to maximise market penetration and deal velocity.
- Build and deepen relationships with key channel partners including VARs, resellers, distributors, and MSPs — developing joint business plans that deliver mutual growth.
- Engage directly with enterprise and mid-market end users, positioning solutions at the senior stakeholder level and accelerating complex sales cycles.
- Collaborate with regional distributors — including pan-European players and local specialists — to extend reach and amplify partner-led pipeline.
- Partner with field marketing to design and execute region-specific demand generation programmes and co-funded partner initiatives.
- Contribute to EMEA-wide strategy, working closely with the EVP of EMEA to shape priorities, resource allocation, and market expansion plans.
- Navigate significant and complex challenges with sound commercial judgment and creative problem-solving — from competitive displacement to partner conflicts and market-entry decisions.
What You'll Bring
- 12–15+ years of progressive sales leadership experience, with a strong track record of leading regional or multi-country teams in technology markets.
- Deep expertise in cybersecurity and/or networking — a genuine understanding of the threat landscape, vendor ecosystem, and buyer behaviour.
- Proven channel and MSP leadership — experience building and scaling VAR, reseller, distributor, and Managed Service Provider programmes across European markets.
- Hybrid sales model experience — equally comfortable driving channel-led growth and engaging directly with enterprise and mid-market end users.
- European market fluency — hands-on experience managing commercial operations across DACH, CEE, Southern Europe, or Iberia, with an appreciation of regional business culture and buying dynamics.
- Strong distributor relationships — familiarity with pan-European distribution and the ability to leverage these partnerships for scale.
- Field marketing collaboration — experience co-developing demand generation strategies and managing partner marketing budgets.
- Executive presence and stakeholder influence — the ability to operate credibly at C-suite level internally and externally.
- Language skills are a distinct advantage — proficiency in German, Italian, Spanish, or other regional languages will be highly valued given the breadth of territory.
- Based in Germany, with the ability and willingness to travel regularly across the region.
Why This Role
You'll have the platform, the territory, and the executive sponsorship to make a real mark. Reporting directly to the EVP of EMEA, you'll be a key voice in shaping how the business grows across some of Europe's most dynamic markets — with the autonomy to lead, the resources to execute, and the team to do it with.
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SonicWall is an equal opportunity employer.
We are committed to creating a diverse environment and are an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.
At SonicWall, we pride ourselves on recruiting a diverse mix of talented people and providing active security solutions in 100+ countries.
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