SalesPlaybook is DACH’s #1 Pipeline, Sales, and HubSpot agency for B2B software companies (10–200 FTEs).
We help founders and revenue teams scale fast – by turning marketing and sales into a true revenue factory: repeatable, predictable, and efficient.
Our GTM Engineers sit at the intersection of sales strategy, automation & AI, and RevOps. They design and implement the systems that power signal-based growth.
As a GTM Engineer, you’ll own the end-to-end delivery of GTM Engine projects – from technical architecture to measurable client results.
You’ll work either independently or alongside another consultant to design, build, and optimize signal-based outbound systems that combine precision targeting, automation, and AI-driven personalization.
Project Delivery & Client Impact
- Own the full lifecycle of GTM-Engine projects – from discovery and system design to execution and measurable pipeline impact.
- Translate complex business goals into actionable technical architectures (automations, integrations, workflows).
- Lead technical validation and client alignment during both sales and delivery phases to ensure long-term success.
GTM-Engine Development
- Design and standardize high-performing signal workflows, enrichment processes, and outbound frameworks.
- Integrate and optimize tools such as clay, teamfluence, lemlist or instantly to ensure system scalability.
- Evaluate and operationalize new data sources (e.g. ad intent, firmographic APIs, product usage signals).
Enablement & Process Ownership
- Build and maintain internal GTM knowledge infrastructure – including playbooks, templates, and Loom walkthroughs.
- Establish delivery standards and best practices to align client expectations with capacity and system complexity.
- Mentor junior GTM engineers and working students to ensure skill development and process consistency.
Strategic Contribution
- Identify “winning use cases” and translate them into repeatable frameworks that scale across clients.
- Collaborate with leadership on service design, new offerings, and GTM methodology refinement.
- Proven experience delivering complex B2B automation or sales enablement projects (SaaS or professional services).
- Deep understanding of GTM tooling and RevOps architecture – ability to design technical solutions from strategic input.
- Hands-on experience with: Clay, Smartlead, Lemlist, Instantly; Automation tools: Make.com, n8n, Zapier; HubSpot CRM (data architecture, workflows, integrations)
- Advanced use of LLMs (GPT, Claude, Perplexity) for enrichment, personalization, and signal analysis.
- Strong project management skills and client-facing communication (English C1 & German C2). Analytical mindset with a focus on precision, repeatability, and measurable performance impact.
- Building and co-shaping DACH's leading Pipeline, Sales & HubSpot agency
- Working with a manageable number of focused clients (4-6 simultaneously)
- Positioning as a specialist expert in the B2B sales landscape
- 90% remote work and fast decision-making processes
- Performance-based compensation based on results
- Professional development budget of up to 5,000 CHF annually
