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Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.
Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.
Location: Dreilinden, Germany — Hybrid, 3 days on-site
The B2C Seller Solutions team is seeking an exceptionally skilled Change Manager to drive Salesforce CRM adoption throughout eBay.
In this role, you will help teams understand, adopt, and make better use of Salesforce by delivering clear communications, practical training, and user-focused enablement. You will work closely with business collaborators, global user groups, and the CRM product team to improve CRM usage, data quality and operational efficiency.
You will act as a link between business users and product teams, translating user feedback and system changes into actionable adoption plans.
- Promote Salesforce CRM adoption and change initiatives across defined teams and user groups.
- Support Salesforce releases, process changes, and new feature rollouts with clear communication and enablement.
- Identify user difficulties, adoption barriers, and process gaps, and translate them into practical improvements.
- Build and deliver training materials, workshops, guides, videos, and 1:1 enablement sessions.
- Maintain a centralized knowledge base with up-to-date CRM mentorship, FAQs, and training content.
- Track CRM adoption benchmarks, analyze user behavior and feedback, and recommend improvements.
- Use AI tools to support content creation, personalize enablement, automate repetitive tasks, and identify adoption trends.
- Collaborate with global business, product, and technology partners to represent user needs and improve CRM adoption.
- 2–4 years of experience in change management, CRM adoption, user enablement, sales operations, business transformation, or a related field.
- Practical Salesforce CRM knowledge, including core functionality, reports, dashboards, user workflows, and adoption challenges.
- Experience crafting and delivering training in virtual, in-person, or 1:1 formats.
- Strong communication skills, with the ability to clarify technical topics for business audiences.
- Experience working with cross-functional collaborators in an international or matrixed environment.
- Strong organizational and project management skills, with the ability to prioritize several tasks simultaneously.
- Analytical approach and ability to use data, feedback, and user insights to improve adoption.
- Proactive, adaptable, and comfortable working in agile or fast-changing environments.
- Experience with LMS such as Workday Learning
- Familiarity with change management frameworks such as Prosci, ADKAR or similar.
- Experience using AI tools for efficiency, content creation, automation, or analytics.
- Salesforce certification or relevant CRM training.
- Experience in marketplace, ecommerce, seller success, sales, or customer support environments.
Additional Details
eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at [email protected]. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities.
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