Your Impact:
Within the Travel Retail Europe team, the Retail Manager Germany-Austria is responsible for embodying and upholding the exquisite heritage and brand values of DIOR while driving the commercial success and the development of PCD's Business within your portfolio of doors within a dynamic travel retail environment.
Fostering an exceptional client experience, you drive your retail teams towards collective and individual achievements. A true business strategist, you analyse and devise multi-faceted action plans to enable your teams to over-achieve their POS objectives - and develop your team members into strong performers and people developers.
This position is mainly based in Frankfurt, but involves weekly travel trips (av. 3 days a week).
The Retail Manager directly reports to the Area Director of Heinemann Portfolio, located in Paris HQ.
Your Day-to-Day Missions :
BUSINESS STRATEGY:
- Be acknowledgeable of your ecosystem and your POS sales performance by analyzing regularly your sell out results
- Drive and monitor commercial activity in accordance with data available such as sales targets, ranking, market shares, Average Unit Sales, Units Per Transaction… and define incentive program
- Define and adapt the retail strategy per POS based on performance, targets and local challenges
- Develop trade activities, and on counter initiatives to exceed sales targets and drive consistent revenue growth
- Define retail team targets (collective at POS level and individual for CM/BC) to motivate them and to drive sales and growth in line with brand ambitions
- Proactively manage budget, control operational expenses, optimize levers to enhance profitability / Be aware of P&L and accountable for profitability / ROI
- Ensure brand image and the 360° execution of launches in line with On Counter Date
- Prepare comprehensive reports on store performance, market conditions, competitive intelligence and team achievements, providing actionable insights to HQ and optimize product assortment based on your analysis
PEOPLE MANAGEMENT:
- Lead, coach & motivate CM/BC (onboard, brand guidelines, share a vision & clear objectives, share internal & competitors best practices…) fostering a culture of excellence, collaboration, and continuous improvement. Be at ease with remote management.
- Set clear performance objectives, conduct regular performance reviews, and implement strategies to recognize achievements and address performance gaps
- Build a succession plan for long-term growth and development
- Ensure the recruitment of CM/BC in collaboration with HR and work on retention of the best qualified talents to match business requirements and set a complementarity of profile competencies
- Ensure optimum teams and promoters staffing at all times in line with budgets & business needs / Manage shifts (roster), coverage and planning
- develop share of love of all staff: team, promoter, generic staff.
OPERATIONS:
- Be the referent for CM/BC on the operations of POS to ensure operation compliance and excellence of execution following PCD guidelines (SOP, processes …)
- Lead POS opening and all related processes
- Identify, consolidate & report operational needs or issues on POS (VM, POSM, IT, stock, tools etc) and ensure VM excellence (testers, blotters, visuals) on all POS of your perimeter.
- Coordinate with Commercial Team at HQ to ensure efficient order tracking and processing stocks to ensure optimum inventory. (Stock reallocation between stores when needed)
- Support implementation of Retail Operations (traffic tracking and productivity tools)
- Share common VM guidelines elaborated from HQ to the field and support local adaptation for launches
- Supervise and execute the trade activities formulated by marketing / retail marketing department
RETAILERS:
- Create strong relationship with retailers and airport authorities to ensure collaboration on data sharing, team management and goal alignment
- Present regularly business review and marketing plan to maximize business plan and collect market data
- Identify opportunities and share them with HQ for them to negotiate with retailers (future plans/refit/locations)
- Develop partnerships with other LVMH members to influence retailers and business partners
Ideally, you would have 4-8 years’ experience of retail management experience, with at least 5 years in a leadership role within the luxury fashion, beauty, or accessories sector. Travel retail experience is highly desirable.
- Soft skills that align with our values:
Create Passionately:
- Creative & Innovative
- Initiative
- Resourceful
- Resilience
Lead with Audacity:
- Exemplary Leadership & People Management Capacity
- Assertive & Proactive
- Entrepreneurial
- Critical Thinking
- Stakeholder Management Capacity
Craft Together with Joy:
- Teamwork & Collaboration
- Emotional Intelligence
- Communication & Interpersonal skills
Cultivate Triumphant Inclusivity
- Learning Agility
- Integrity
- Empathy
Excel for Ultimate Luxury:
- Attention to detail
- Strategic Thinking
- Work Ethic
- Numeracy/Analytical
Commit & Act to re-enchant the world:
- Change Management
- Business Acumen
- Adaptability
- Problem Solving
- Purpose Driven Management
Hard Skills:
- Bachelor's degree in Business Administration, Marketing, or a related field
- Demonstrated ability to drive substantial sales growth within a luxury retail environment
- Be at ease in a multicultural and multilanguage environment
- Exceptional leadership and team-building skills, with a proven track record of inspiring and developing high-performing teams
- Perfect communication, negotiation, and interpersonal skills, with the ability to influence and build relationships with diverse stakeholders
- Mastering Microsoft office
- Analytical capabilities and the ability to translate data into actionable business plans
- Proven attention to detail in visual merchandising and client experience
- Fluency in English is essential; proficiency in additional languages relevant to the travel retail location is a significant advantage
Inclusivity is not just a noble principle; it is the very heart of our excellence. In a world where our clients, talents, and ideas increasingly come from diverse backgrounds, our diversity is our strength.
At Parfums Christian Dior, this means being a House where everyone feels respected, welcomed, and valued, regardless of their uniqueness. Because we know well: a House that reflects this diversity is a sustainable, vibrant House, rooted in both dreams and reality. Inclusivity cannot be decreed; it is practiced daily.
(If you require any reasonable adjustments within the application process, feel free to indicate it in your application).
