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Senior Analytics Engineer - Monetization (m/w/d)

Whow Games GmbH
Hamburg

Direkt bewerben

Details zur Stelle

70.000 € – 80.000 € pro Jahr
vor 2 Tagen

Leistungen

Homeoffice-Möglichkeit
Firmenevents
Flexible Arbeitszeiten

Qualifikationen

Tableau
SQL
A/B-Test
Künstliche Intelligenz
Mechanikkenntnisse
Python
Marketing
Analytik

Vollständige Stellenbeschreibung

We are Whow Games — and you can become part of it!

We are a team of more than 50 people from a wide range of nationalities: passionate gamers, experienced game developers, and marketing professionals dedicated to the planning, development, publishing, and distribution of engaging products. We love what we do — and that’s what makes us successful.

As part of our team at our headquarters in Hamburg, you will work every day on outstanding products and player experiences, while continuously growing both personally and professionally. Join our exceptional team, work with the latest hardware, benefit from a variety of partnerships, and shape the Whow journey together with us.

In this role, you will own the data infrastructure and measurement intelligence that drives our monetization decisions. As the single point of contact between Data and Monetization, you will partner directly with our Head of Sales and our Game Balancing team to turn raw player and revenue signals into pricing strategies, offer design, and live ops decisions across our full portfolio of social games.

Tasks

Own and operate our monetization measurement stack, ensuring data quality, model integrity, and actionable outputs across IAP, offers, and the in-game economy
Build and maintain scalable dbt data models and Tableau dashboards that enable self-service reporting on monetization health metrics (ARPDAU, ARPPU, conversion rates, payer cohorts, offer performance, retention-to-revenue curves)
Develop predictive models for player LTV, payer conversion, and churn risk, and translate them into concrete recommendations for pricing, segmentation, and personalized offers
Partner with Game Balancing to analyze the in-game economy: sink/source health, currency inflation, progression pacing, and the impact of balancing changes on long-term revenue
Translate measurement outputs into concrete recommendations for senior stakeholders. You're the person who explains why an offer, price point, or economy lever is over- or underperforming and what to do about it
Own the full monetization data collection layer, from event tracking specs to first-party event design and data contracts with Product and Engineering, ensuring every relevant purchase, offer interaction, and economy event is captured correctly and flows reliably into the measurement stack
Design and oversee A/B tests for pricing, offer mechanics, store layouts, paywalls, and live ops events to optimize the full monetization funnel
Conduct payer segmentation and player journey analysis to uncover conversion, retention, and reactivation opportunities across whales, mid-spenders, and minnows
Collaborate with Data Engineering to ensure reliable data pipelines between game backends, payment providers, and our BI stack

Requirements

Required:

4+ years in Monetization Analytics, Analytics Engineering, Game Analytics, or a closely related role in B2C, gaming, or mobile
Strong SQL and Python for data modeling, analysis, and predictive modeling (e.g., D180 LTV forecasting, payer conversion models)
Hands-on experience with dbt and Tableau (or comparable BI tools)
Deep understanding of monetization mechanics in free-to-play or social games: IAP funnels, offer design, pricing, in-game economies, and live ops measurement
Solid grasp of experimentation: A/B test design, sample sizing, and the ability to critically evaluate model and test outputs, not just run them
Proven ability to communicate complex data clearly to senior non-technical stakeholders (Sales, Game Design, Leadership)
Proactive and ownership-driven: You close the loop from pipeline to business impact
Fluent English

Preferred:

Experience with game economy modeling, sink/source analysis, or balancing simulations
Gaming or high-growth product company background, ideally social casino or casual/mid-core F2P
Familiarity with payment providers (e.g., Xsolla, Stripe, app store IAP) and revenue reconciliation
Experience with hybrid monetization (IAP + Ad Revenue) and ad mediation platforms (Max, LevelPlay)
Practical experience with AI tools (Claude Code, Cursor, LangChain, n8n)
Fluent German

Benefits

You benefit from a professional team with many years of experience in the industry
A dynamic environment with flat hierarchies, fast decision-making, and plenty of room for your own ideas
Flexible working hours and the option to work remotely (with an expectation of being in the office two days per week)
Regular company events
Fruit, drinks, and meal allowances
Subsidy for the Germany Ticket
Option for a Wellpass membership

Would you like to join us on the Whow journey?
We look forward to receiving your application!

Direkt bewerben

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