Whatnot is the largest livestream shopping platform in North America and Europe to buy, sell, and discover the things you love. Whether it's trading cards, fashion, electronics, or live plants, our sellers are building real businesses across hundreds of categories. We're building live commerce at a scale that's never been done in the West, and there's no playbook to copy. The people here are shaping how an entirely new industry develops.
As a remote co-located team, we're inspired by our values and anchored in hubs across the US, UK, Ireland, Poland, Germany, and Australia. We move fast, stay close to our users, and focus on the work that drives the most impact.
We're one of the fastest growing marketplaces and were recently named the #1 Best Startup Employer in America by Forbes. Check out the latest Whatnot updates on our news and engineering blogs and join us as we enable anyone to turn their passion into a business and bring people together through commerce.
We’re looking for a Creator Marketing Associate to join the EU marketing team at Whatnot and help scale the creator engine behind our paid ads. You’ll source, sign, brief, and manage creators across Europe to produce high-performing short-form video content for paid social.
This role sits at the intersection of creator partnerships, performance marketing, and creative strategy. You’ll work with creators of all sizes, from small UGC-style creators to larger category-relevant influencers, and turn those relationships into a consistent pipeline of native, scrappy, high-performing ad creative.
You’ll work closely with Performance Marketers, Creative Producers, and Category Marketers. The goal is simple: find creators who can tell sharp, authentic stories about Whatnot, get great content live quickly, learn from the data, and keep improving the system.
You will:
Build and manage a scalable EU creator roster for paid performance creative.
Source and sign creators across priority markets and categories, from small UGC creators to larger influencers.
Own creator outreach end-to-end, using email, DMs, talent platforms, referrals, and whatever channels get results.
Negotiate creator deals across fees, usage rights, deliverables, and timelines.
Brief creators clearly so they understand Whatnot, the audience, the category, the creative angle, and the performance goal.
Partner with Performance Marketers, Creative Producers, and Category Marketers to understand what’s working, then turn those learnings into better briefs, stronger sourcing, and faster iteration.
Build the operating system for EU creator creative: tracking pipelines, rights, rates, performance learnings, and repeatable workflows.
We offer flexibility to work from home or from one of our global office hubs, and we value in-person time for planning, problem-solving, and connection. Team members in this role must live within commuting distance of either our London, UK, or our Berlin, Germany hubs.
You’re a creator marketer with strong taste in internet-native short-form content and a clear eye for what makes creator-led ads work. You know how to find the right creators, understand what makes their content credible, and turn that instinct into content that can perform in paid channels.
You’re part talent scout, part dealmaker, part operator. You’re comfortable working across creator sizes, from small UGC creators who can produce at volume to larger influencers who need more hand-holding but can bring stronger reach or category credibility. You care about performance, not vanity metrics. You want to know what caught attention, what converted, what we should repeat, and what we should cut.
People who do well at Whatnot tend to be comfortable figuring things out as they go, biased toward action, and genuinely curious about what they're building. They care more about outcomes than credit and stay close to the product and the people using it. As our next creator marketing assistant, you should have 3+ years of experience in creator marketing, influencer marketing, UGC, or performance creative, plus:
Proven experience sourcing, signing, and managing creators end-to-end
Experience briefing creators to self-produce content with performance in mind
Commercial instincts across creator fees, usage rights, deliverables, timelines, and renewals
Strong organization and follow-through. You can run a high-volume creator pipeline without letting details slip
A test-and-learn mindset. You’re comfortable reading creative performance data and using it to decide what to repeat, cut, or try next
Comfort operating in ambiguity and building the playbook while executing every week.
Fluent English plus fluent German
Bonus if you have:
A personal background as a creator, UGC maker, community builder, or social video producer
Light video editing skills and comfort with tools like CapCut, InShot, or Premiere
Interest in Whatnot categories like fashion, sneakers, trading cards, sports, toys, comics, or beauty
Benefits
Generous Holiday and Time off Policy
Health Insurance options including Medical, Dental, Vision
Work From Home Support
Care benefits
Monthly allowance for wellness
Annual allowance towards Childcare
Lifetime benefit for family planning, such as adoption or fertility expenses
Retirement; Pension plans internationally
Monthly allowance to dogfood the app
Parental Leave
Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.
Compensation Range: £60K - £70K
