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Head of Product Marketing (m/f/d)

Integrity Next GmbH
Home Office

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Details zur Stelle

Festanstellung | Vollzeit

Qualifikationen

Master
SaaS
Künstliche Intelligenz
Marketing

Vollständige Stellenbeschreibung

Mobile Work

Full-time

Permanent employee

Join us!

We’re hiring a Head of Product Marketing (m/f/d) to build and lead our AI-enabled function from the ground up. In this role, you will shape how the market understands our value, define how we package and price our offerings, and lead tier-1 launches across our platform as well as key strategic and emerging product areas.

This is a founding leadership role with a strong hands-on component. You will design the function, set up the systems, and drive the work yourself. Rather than scaling through headcount first, you will take an agent-led approach to execution.

The role is designed as a true player-coach position, not a purely managerial one.

You will report directly to the CPO and work closely with leaders across Product, Development, Marketing, Sales, Customer Success, and Sustainability.

What can you expect?

AI-Native PMM Operating System

Build, operate, and continuously improve an AI-native PMM operating system across agents, sources of truth, templates, workflows, and reusable context layers
Drive AI-first workflows across all PMM activities: AI drafts first, humans refine, recurring work gets automated
Use AI to scale speed, consistency, quality, and leverage across positioning, launches, enablement, and competitive intelligence
Ensure one AI-supported source of truth across positioning, messaging, launch materials, and sales narratives

Strategic Narrative & Positioning

Own the strategic product narrative and capability positioning across platform and solution pillars
Use AI-supported research, synthesis, and narrative testing to sharpen positioning against product strategy, market dynamics, and growth goals
Translate complex capabilities into compelling, customer-relevant value narratives

Launch Strategy & Execution

Own the end-to-end launch operating system for tier-1 and tier-2 launches
Build AI-supported launch workflows across product, marketing, and sales to ensure consistent, high-quality execution
Use AI to accelerate launch planning, messaging development, asset creation, and internal enablement

Pricing, Packaging & Commercial Narrative

Define and evolve the pricing and packaging narrative as a key commercial lever
Use AI-supported analysis and synthesis to sharpen value articulation for expansion, retention, and revenue growth

Sales Enablement & Market Impact

Develop AI-enhanced sales enablement assets such as battlecards, persona narratives, objection handling, and value messaging
Equip Sales with clear positioning, competitive context, and conversion-ready messaging
Continuously improve enablement assets through feedback loops, usage insights, and AI-assisted iteration

Competitive Intelligence & Market Insight

Own a systematic, AI-leveraged competitive intelligence function
Use AI agents and structured workflows to monitor competitors, synthesize insights, and identify market shifts
Deliver regular, synthesized market intelligence to inform strategy, positioning, and sales execution

Analyst Relations & External Positioning

Own analyst engagement and narrative shaping
Represent IntegrityNext’s positioning within the analyst ecosystem
Use analyst feedback and AI-supported synthesis to refine external positioning and strategic narratives

Business Impact & Outcomes

Drive NRR contribution as the primary success metric
Ensure all PMM activities support retention, expansion, and revenue growth
Continuously optimize PMM workflows for a lean, high-leverage operating model

What should you bring along?

Experience & Domain Focus

7+ years of experience in B2B SaaS Product Marketing (PMM), including prior leadership of a PMM function
Proven track record in positioning and/or packaging that measurably improved retention or expansion (NRR impact)
Bonus: experience in compliance, risk, supply chain, ESG, or other regulated B2B SaaS environments, ideally in European enterprise contexts

Technical / Methodological Skills

Hands-on experience with modern LLM and agent tooling (e.g. Claude, Cursor, ChatGPT, MCP, or similar stacks)
Proven AI-native practice, including building agents, custom GPTs, automations, or context layers
Strong capability in messaging, positioning, and narrative development, with a preference for owning and drafting core materials yourself

Ways of Working & Mindset

Strong ownership and execution mindset — you ship without waiting for permission
Hands-on operator who combines strategy with direct execution
High level of agency, speed, and accountability
Strong pattern recognition and ability to operate in complex, evolving environments

Communication & Collaboration

Strong executive presence and ability to influence senior stakeholders
Clear, confident communicator with the ability to translate complexity into compelling narratives and direction
Comfortable working cross-functionally in a high-impact, fast-moving environment

What do we offer?

Purpose & Impact

A role with real meaning that is both enjoyable and impactful
The opportunity to make a sustainable contribution through your work
Attractive compensation as part of a growing company

Attractive Benefits

30 days of paid vacation
EGYM Wellpass membership to support your work-life balance
Flexible working models to better balance work and personal life

Modern Work Environment & Flexibility

Inspiring office spaces in the heart of Munich
Flexible remote work from home or anywhere within Germany

Great Team

A professional, welcoming, and highly motivated team
Collaboration at eye level with an open feedback culture
An environment where people support each other and grow together

Flat Hierarchies & Ownership

Short decision-making paths and real opportunities to shape things
Freedom to contribute and implement your own ideas
A high level of ownership and responsibility

Application process

Our process is designed to be transparent and efficient:

Talent Screen (get to know each other)
Conversation with our CPO
Conversation with our CISO
Case Study + Panel Interview

Please apply exclusively via our online application portal. This ensures a smooth and fair process for all candidates. Applications submitted by email will not be considered. Thank you for your understanding.

About us

IntegrityNext, a global leader in supply chain sustainability software, stands at the forefront of corporate sustainability and compliance. Since 2016, businesses have trusted IntegrityNext to simplify ESG compliance, reduce risks, and address critical challenges like due diligence, decarbonization, and sustainability reporting. With over 500 customers and 2 million suppliers across 190 countries, IntegrityNext is transforming supply chains into engines of transparency and sustainable growth. For more information, visit www.integritynext.com.

We are an equal opportunity employer and do not discriminate based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We welcome applicants from all backgrounds and strive to create an environment where everyone feels respected and heard. Join us in our mission to build a more equitable and inclusive world.

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