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Marketing & Communications Manager (m/f/d) – DSEI Germany

DSEI Germany Gmbh
Berlin

Direkt bewerben

Details zur Stelle

Vollzeit

Qualifikationen

Digitales Marketing
Marketing

Vollständige Stellenbeschreibung

Your mission

Campaign Strategy & Execution

Drive the evolution of the DSEI Germany marketing strategy, focusing on scalable campaigns that elevate our national and international presence.
Take full ownership of integrated marketing campaigns—from concept to execution—across online, offline, performance, and PR channels, with a particular focus on email, Linkedin marketing and digital advertising.
Build data-driven campaign structures, KPI frameworks, and smart audience segmentation for both exhibitor and visitor marketing.
Develop impactful messaging, creative communication concepts, and sales materials that clearly position DSEI Germany in a competitive global market.

Audience Development & Performance Marketing

Shape and deliver audience-growth initiatives that increase visitor numbers, generate qualified leads, and boost conversions.
Analyze campaign performance across all touchpoints and turn insights into actionable optimizations.
Introduce innovative tools, technologies and workflows that enhance lead nurturing and streamline conversion processes.

Brand Management & Content Leadership

Ensure a strong and consistent brand presence across all campaigns, in close collaboration with the global DSEI brand team.
Execute our content strategy through marketing channels to engage audiences and drive event registrations
Monitor market developments and competitive landscapes to identify key themes and opportunities for impactful campaign storytelling.

Stakeholder & Partner Communication

Support strong relationships with ministries, authorities, international delegations, associations, and industry partners.
Manage and coordinate media partners, industry associations, and external agencies with a strategic, solution-oriented approach.

Project management & internal collaboration

Lead selected campaign and operations subprojects with ownership and accountability.
Work hand-in-hand with senior leadership, Sales, Event Operations, and international DSEI teams to align strategies and goals.
Support the development of conference and program content through research and insight-driven recommendations.

Your profile

Several years of marketing experience, ideally with demonstrable success in campaign management driving strong results through marketing channels.
Strong, hands-on expertise across digital marketing, performance marketing, and classic communication formats.
Organized, analytical, and structured—paired with a hands-on attitude and an eye for detail.
Confident communicator with excellent verbal and written skills.
Fluent in German and business-proficient in English.
Experience working with political, governmental, or industrial stakeholders is a plus but not required

Why us?

We offer:

A central role in building one of Europe’s most important new defense exhibitions—your work will directly shape the event’s visibility and impact.
Significant creative freedom and influence over campaign strategy, messaging, and brand positioning.
Close collaboration with international teams from Clarion Events Group and DSEI UK.
A dynamic, high-performing, and truly international working environment.

We stand for equal opportunities, diversity and respectful cooperation. All qualified applicants will be considered regardless of ethnic origin, skin colour, religion/belief, gender, national origin, disability or other legally protected characteristics.
Due to the scope of our activities, this position requires a background check, which must be successfully completed and continuously maintained.

About us

DSEI is firmly established as the leading international defence exhibition in the UK and Japan. With the launch of DSEI Germany, a European edition will be added to the portfolio. The first event will take place from 9 to 12 March 2027 at Hannover Messe, one of the largest and most modern venues in the world.

DSEI Germany is aimed towards a high-level international audience, including over 1,600 exhibitors, government delegations, national pavilions and companies from traditional and non-traditional defence and security technology.

Direkt bewerben

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