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D2C Funnel Strategist (Google Ads)

CroX -
Berlin

Direkt bewerben

Details zur Stelle

Vollzeit
40.000 € – 55.000 € pro Jahr

Leistungen

Homeoffice-Möglichkeit

Qualifikationen

E-Commerce
Psychologie
A/B-Test
Google Ads
Marketing

Vollständige Stellenbeschreibung

️ Native-level German is required for this role (mandatory).

We’re looking for a D2C Funnel Strategist who understands how to turn paid traffic into revenue — not just clicks.

This is not a typical Google Ads role. You’ll be working at the intersection of performance marketing, copywriting, and funnel strategy, owning the full testing roadmap behind high-budget D2C campaigns.

If you think in hypotheses, care about conversion rates more than impressions, and enjoy building structured testing systems — this role is for you.

Location & Working Model

100% remote – work from anywhere in Europe
International, fully distributed team
2 company-funded workcations per year

What You’ll Do

Develop and test multiple advertorial concepts across different angles
Build structured, hypothesis-driven A/B testing roadmaps
Define clear testing priorities, success metrics, and learning goals
Analyze performance (CTR, CVR, ROAS) and decide next steps based on data
Map full customer journeys and identify drop-off points
Collaborate closely with media buyers and creative teams
Lead structured brainstorming sessions for new angles and concepts
Present insights and strategy clearly in client-facing discussions

What You Bring

Must-haves:

1–3+ years of experience in D2C / e-commerce performance marketing
Hands-on experience with Google Ads (Search & funnel-driven campaigns)
Strong experience writing and testing advertorials for paid traffic
Native-level German (required for copywriting)
Data-driven mindset: you use metrics like CTR, CVR, and ROAS to guide decisions
Experience working with A/B testing and structured experimentation
Comfortable using AI tools as part of your workflow

Nice to have:

Experience in health, beauty, or supplements
Background in consumer psychology or behavioral analysis
Experience working with VoC data (reviews, surveys, support tickets, etc.)

What This Role Is NOT

Not a pure media buying role
Not a branding or long-form copywriting role
Not a junior execution role

You’ll be expected to think strategically and take ownership of testing and performance.

Compensation

€40,000 – €55,000 base salary (depending on experience)
Full-time position (40h/week)
25 vacation days

What You’ll Get

Full ownership of your work — no micromanagement
Real impact on high-budget D2C campaigns
A fast-paced, growth-oriented environment
Flexibility to shape your role and experiment
Two fully funded workcations per year
Continuous learning and development support

Hiring Process

Step 1: Application + initial screening
Step 2: Take-home assignment (advertorial / funnel strategy)
Step 3: Interview (deep dive + culture fit)

Why This Role

If you enjoy:

Testing ideas instead of guessing
Owning performance instead of just executing tasks
Working remotely with a high-performing team
Building systems that scale

…then this could be a great fit.

Direkt bewerben

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