Our mission is to bring Clean K Beauty Innovations, from Korea straight to Europe, UK, and the US without ever compromising on our values, quality, and sustainability. Our clean, mindfully produced skincare products are made with love in Korea, vegan, cruelty free, and packed with the best natural and active ingredients.
Founded in 2020 by Sander Joonyoung van Bladel and Veronika Strotmann, Yepoda is a fast growing beauty start up based in the heart of Berlin. Our products are available across Europe and, since March 2025, at Sephora Europe, online and in over 250 stores. As a certified B Corp, we are committed to building a business with purpose. With a team of over 120 brilliant individuals from around the world, we are actively shaping Yepoda’s story every day.
We are looking for a Head of E commerce to own and manage our direct to consumer online shop and drive its performance across all markets. This role owns on site revenue performance and daily ecommerce execution, leading a small ecommerce team and working closely with Marketing, Brand, Supply Chain, Tech, and Customer Care to ensure the website sells effectively and continuously improves.
Own overall DTC ecommerce performance across all markets, including conversion rate and average order value
Translate commercial goals into clear ecommerce priorities and concrete on site actions
Monitor daily performance and react quickly to opportunities, issues, and stock or conversion risks
Own homepage, category pages, product pages, navigation, and onsite merchandising decisions
Ensure the website is always clear, conversion focused, and fully aligned with the brand
Make final decisions on onsite structure, hierarchy, and merchandising trade offs
Lead onsite execution of product launches, campaigns, promotions, bundles, gifts, and seasonal initiatives
Ensure strong alignment between marketing campaigns, stock availability, and onsite execution
Lead, develop, and prioritise a lean, high impact ecommerce team
Work with external agencies and freelancers when needed
Collaborate closely with Performance Marketing, CRM, Brand, Supply Chain, Tech, and Customer Care
Partner with Tech to scope, prioritise, and deliver website improvements
Track and report on key ecommerce KPIs, sharing clear insights and recommendations with leadership
Focus on actions and outcomes, not reporting for reporting’s sake
Six to eight years of experience in DTC ecommerce, ideally within beauty, fashion, or lifestyle
Hands on experience owning onsite performance and ecommerce merchandising
Strong experience working with Shopify or comparable ecommerce platforms
Proven background in onsite optimisation and ecommerce operations
Highly commercial and execution driven mindset
Comfortable making trade offs between brand, speed, and conversion
Data driven, pragmatic, and outcome oriented
Able to work in a lean setup with high ownership and accountability
Clear communicator who can align stakeholders and make decisions
Experience working in international, multi market setups is a plus
Experience managing agencies or freelancers is a plus
Genuine interest in skincare, beauty, or consumer brands
Fluent in English, another European language is a plus
Continuous improvement in ecommerce performance and onsite efficiency
Smooth, timely, and well executed product launches and campaigns
A clear, well prioritised ecommerce roadmap focused on commercial impact
A fast moving, pragmatic ecommerce team with clear ownership
A website that consistently sells well and supports brand growth across markets
Dynamic Environment: The opportunity to work in a start up environment surrounded by a passionate and dedicated team
Accelerate Your Career: Take on responsibility from day one, with room for professional growth and advancement as the company continues to expand
Inspiring Workspace: Located in the heart of Berlin's Prenzlauer Berg, a dog friendly office, with free drinks and snacks
Hybrid Working: We understand that sometimes you get more stuff done from home and need a change of scenery
We Value Diversity: We seek to build an inclusive workplace that welcomes people from all different backgrounds. A welcoming, international, dedicated team with flat hierarchies and trust by default
Employee Discounts: You will get to enjoy the Yepoda products at a discount and share them with friends and family to keep your glow going
Unique add ons: Enjoy an Urban Sports membership package to help you stay active and healthy
Would you like to be part of the team? Then we would love to hear from you!
Make sure to apply by clicking on the Apply for this job button below. Please upload your CV and Cover Letter in English language. Our Talent Acquisition team will review your application and get back to you as soon as possible.
At Yepoda we are dedicated to providing equal employment opportunities to all individuals, regardless of race, color, ethnicity, ancestry, religion, national origin, citizenship, gender, gender identity or expression, sexual orientation, age, marital status, parental status, disability, or any other status protected by applicable law.
