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Web Performance Analyst (M/W/D)

Philip Morris International -
München

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Details zur Stelle

Vollzeit
vor 2 Tagen

Leistungen

Flexible Arbeitszeiten

Qualifikationen

Power BI
Webanalyse
Tableau
UX
A/B-Test
PMI-Zertifizierung
Google Analytics
Adobe Analytics
Adobe Target
Analytik

Vollständige Stellenbeschreibung

- AS SOON AS POSSIBLE AT OUR MUNICH OFFICE -

Initially a 2-year fixed-term contract

Philip Morris International is transforming its business towards a smoke-free future, where digital and eCommerce play a critical role in connecting with adult consumers. As a Web Performance & CRO Executive (Analyst), you will drive the optimization of PMI’s digital consumer platforms (e.g., IQOS.com), ensuring best-in-class user experience and measurable business impact. You will leverage analytics, experimentation, and user insights to continuously improve conversion, engagement, and revenue, contributing to PMI’s consumer-centric digital transformation.

What we offer you:

Our employees are our top priority: With a personalized development plan, we provide you with targeted and long-term support—always taking your personal situation into account.
Flexible working hours are an integral part of our daily work routine. To support this, we provide you with modern, comprehensive, and up-to-date tools.
We reward performance, commitment, and motivation with fair, above-average compensation—regardless of gender. As the first international corporation, we are Equal Salary certified and consistently live by this principle.
We support you even before you start with relocation to Munich and offer attractive corporate benefits, such as fitness programs or on-site medical care.

Key Responsibilities

Analyze web performance, user journeys, and conversion funnels to identify optimization opportunities
Design, execute, and analyze A/B tests and personalization initiatives to improve conversion and user experience
Monitor and optimize critical funnels (registration, age verification, checkout) to increase completion rates
Develop and maintain dashboards, reports, and KPI tracking (conversion rate, engagement, revenue)
Translate data into actionable insights and recommend UX, content, and journey improvements
Collaborate with cross-functional teams (UX, Product, Marketing, IT, Global/OC stakeholders) to implement changes
Contribute to experimentation roadmap and optimization strategy aligned with business goals
Drive continuous performance improvement culture through data-driven decision making

Skills & Experience:

PMI DANN & Meta Skills:

Growth Mindset & Innovation: Continuously learn, experiment, and scale new ideas
Cognitive Acuity: Translate complex data into insightful decisions
Social Intelligence & Partnership: Collaborate effectively across functions and stakeholders
Communication & Presence: Clearly communicate insights and influence decisions
Achievement Orientation: Drive measurable results and continuous improvement

Technical Skills:

2–5 years of experience in digital analytics, CRO, or web performance optimization
Strong experience with web analytics tools (Google Analytics, Adobe Analytics)
Experience with experimentation tools (Optimizely, VWO, Adobe Target)
Solid understanding of conversion funnels, UX principles, and digital journeys
Strong analytical and statistical thinking skills
Experience with dashboards and reporting tools (Looker, Power BI, Tableau)
Basic knowledge of tracking/tagging (GTM, data layer) is a plus

How Success Looks Like:

Improved conversion rates and engagement across digital platforms
Strong experimentation pipeline with measurable business impact
Clear and actionable performance insights for stakeholders
Contribution to building a data-driven optimization culture

Does this sound like your next challenge?
Then we look forward to receiving your application ONLINE at WWW.PMICAREERS.COM.

We are committed to diversity and equal opportunity. Applications from people with severe disabilities are expressly welcome.

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Erweiterte Suche

digital analyst Jobs in münchen

Web Performance Analyst (M/W/D)

(Senior) Data Analyst (m/w/d)

Cyber Security Analyst / Consultant (m/w/d)

Senior Product Analyst (f/m/d)

Senior Business Analyst (m/w/d)

Senior Paid Media Manager, EMEA Paid Media Team

Senior Financial Data Analyst & Controller (m/w/d)

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Venture Analyst - Nemetschek CVC (m/f/d)

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(Senior) Energy Data Analyst (d/f/m)

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Working Student - Solution Consultant (m/f/d)

AI Business Transformation Analyst (m/w/d)

Consultant (m/f/d) - Allianz Consulting - Insurance Steering Team

Ich möchte aktuelle Job-E-Mails für Stellen als digital analyst in münchen erhalten

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