20 beste Stellen als content manager in eschborn, he – aktuell auf Personalsuche

Product Manager
BYD Europe —Frankfurt am Main
4 Tage
Senior Marketing, Social Media & Content Manager (m/w/d)
Era Esthetic GmbH —Frankfurt am Main
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Löwenzahn Organics GmbH —Mainz
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SharkNinja —Frankfurt am Main
- Salesforce
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SharkNinja —Frankfurt am Main
Social Media Manager (m/w/d)
Compass Group —Frankfurt am Main
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VDIEO CONTENT MANAGER/IN (m/w/d)
Academy of Fine Art GmbH —Bad Homburg vor der Höhe
- Vollzeit
- Weiterbildungsprogramme
Associate Audio Producer | Frankfurt (Germany) | Permanent (Full-Time, 40 Hours/Week)
The Church of Jesus Christ of Latter-day Saints —Frankfurt am Main
- Vollzeit
- Projektmanagement
- Bachelor
Content Manager (w/m/d)
BippesBrandão GmbH —Offenbach
- Vollzeit
- Englisch
- HTML
- Homeoffice-Möglichkeit
- Flexible Arbeitszeiten
Direkt bewerben
10 Tage
CONTENT MANAGER (M/F/D)
THE WELL Frankfurt GmbH —Frankfurt am Main
- Vollzeit
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Marketing Manager (m/w/d)
Ladypolitan —Dreieich
- Marketing
Social Media Manager (w/m/d) YouTube & Content Marketing (w/m/d) Liebscher & Bracht
Liebscher & Bracht Schmerzfrei GmbH —Frankfurt am Main
- 40.000 € – 55.000 € pro Jahr
- Vollzeit
- Hybrides Arbeiten
- Mit Reiseanteil
- Künstliche Intelligenz
Brand Manager (m/w/d)
BACKHAUS SCHRÖER GmbH —Mainz-Kastel
- Vollzeit
- Hybrides Arbeiten
- Marketing
- Microsoft Office
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Direkt bewerben
Content Marketing Managerin (gn)
Digitale Helden gemeinnützige GmbH —Frankfurt am Main
- 43.200 € – 54.000 € pro Jahr
- Teilzeit
- Kommunikationsfähigkeit
- Weiterbildungsprogramme
- Flexible Arbeitszeiten
Community Manager, PSA EU (Frankfurt)
Collectors —Frankfurt am Main
- 59.300 € – 78.000 € pro Jahr
- Vollzeit
- Projektmanagement
- Bachelor
- Marketing
Social Media & Content Manager Benelux (m/v/x)
ClipMyHorse.TV Operations GmbH —Wiesbaden
- Vollzeit
Content Manager - Working Student / Part-time (Human)
Sensory-Minds —Offenbach
- Teilzeit
- Hybrides Arbeiten
Direkt bewerben
Marketing Manager, PSA EU
Collectors —Frankfurt am Main
- 73.792,11 € – 97.590,07 € pro Jahr
- Vollzeit
- Projektmanagement
- Bachelor
- Kommunikationsfähigkeit

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Product Manager

BYD Europe -
Frankfurt am Main

Jetzt bewerben

Details zur Stelle

vor 4 Tagen

Vollständige Stellenbeschreibung

About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

The Product Manager is responsible for the market-specific definition, positioning, and management of vehicle products from a Chinese manufacturer in the German market.
This role bridges product management, sales, pricing strategy, and market introduction — with the objective of ensuring competitiveness, profitability, and strong brand perception.

Core Responsibilities

1. Market and Competitive Analysis

Conduct price positioning analyses based on MSRP (list price) and transaction prices.
Perform equipment-adjusted competitive analyses to ensure objective product positioning.
Monitor financing and leasing offers across competitors and align with captive finance partners.

2. Product Definition and Positioning

Define product segments and determine market-specific specifications in alignment with HQ.
Identify and communicate Unique Selling Propositions (USPs) and craft a compelling product story to support marketing and sales.
Define product improvement areas based on customer, or DEALER feedback, benchmarking, and market performance.
Ensure price and trim harmonization across the model range.

3. Pricing, Margin, and Residual Value Management

Develop pricing strategies in close cooperation with HQ and the local sales organization.
Set Residual Value (RV) targets in collaboration with Sales, Fleet, and Used Car departments.
Monitor margins, campaign performance, and price actions to achieve sales and profit objectives.

4. Launch and Lifecycle Management

Develop and manage the product launch plan, including market introduction activities, dealer communication, and campaign coordination ( with Marketing department).
Oversee WLTP certification and homologation processes in cooperation with engineering and compliance teams.
Manage end-of-life (EOL) activities: phase-out planning, special editions, price measures, and sell-out deadlines per model.

5. Internal and External Coordination

Act as a key liaison between the Chinese headquarters and local stakeholders, ensuring alignment on product and pricing decisions.
Coordinate with Sales, Marketing, Aftersales, Fleet, and Finance to ensure an integrated market approach.
Support the marketing department with product communication, launch campaigns, and storytelling content.

Objectives

Ensure competitive and profitable product positioning within the German market.
Support sales growth through data-driven product and pricing strategies.
Strengthen the brand perception and credibility of Chinese automotive products in Europe.
Promote our product at any time internally externally and for all stakeholders.

Personal Competencies

Strategic and analytical thinker with strong commercial acumen.
High attention to detail and a proactive, results-oriented mindset.
Excellent stakeholder management and cross-functional coordination skills.
Comfortable working in a fast-paced, entrepreneurial, and multicultural environment.

Location: Frankfurt am Main

Jetzt bewerben

Erweiterte Suche

content manager Jobs in eschborn, he

Product Manager

Senior Marketing, Social Media & Content Manager (m/w/d)

Community Manager APAC (Remote - Hong Kong, Singapore, or Taiwan)

Marketing Manager / Communications Manager (m/w/d)

(Junior) Social Media & Influencer Marketing Manager (m/w/d)

Digital Content Manager (m/f/d)

Community Manager DACH

Social Media Manager (m/w/d)

VDIEO CONTENT MANAGER/IN (m/w/d)

Associate Audio Producer | Frankfurt (Germany) | Permanent (Full-Time, 40 Hours/Week)

Content Manager (w/m/d)

CONTENT MANAGER (M/F/D)

Marketing Manager (m/w/d)

Social Media Manager (w/m/d) YouTube & Content Marketing (w/m/d) Liebscher & Bracht

Brand Manager (m/w/d)

Content Marketing Managerin (gn)

Community Manager, PSA EU (Frankfurt)

Social Media & Content Manager Benelux (m/v/x)

Content Manager - Working Student / Part-time (Human)

Marketing Manager, PSA EU

Ich möchte aktuelle Job-E-Mails für Stellen als content manager in eschborn, he erhalten

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