Remote-first, Europe-based (must be within CET +/-3 hours)
Competitive salary + eVSOPS
Backed by leading VCs like HV Capital, byFounders, Notion Capital…
Trusted by category leaders like Bolt, Typeform, Miro, Veed and more
Why join
Scale-up with $10.3M in funding from top-tier investors.
Real traction - 30+ new customers every month, 10M+ end users monthly, and inbound already drives 65% of live pipeline.
Small team, so you'll genuinely shape how marketing works here, not just execute someone else's playbook.
You'll own demand gen, influencer/WoM, partner & affiliate, and sales enablement - the work doesn't get repetitive.
We actively learn about new tech and AI tools and adopt where we can - we use Claude, Cowork, skills and plugins ourselves, and expect you to as well.
Remote-first, but we get together regularly - company-wide and as a team.
The founding team consists of serial founders and experienced big-tech operators from Twilio, Wise, and Skype.
We help Software companies turn their users and partners into a sales channel through referrals, sharing, and recommendations - 15M+ end users interact with our system every month.
Category leaders including Bolt, Miro, and Veed trust Cello to accelerate their growth flywheel. Under the hood: attribution across complex user journeys, recommendation engines, and multi-tenant infrastructure serving hundreds of customers - deeper than you'd expect from a referral tool, and a good story to tell.
Inbound already drives 65% of our pipeline. The challenge now is to compound that advantage: run the demand gen and hero campaigns that keep pipeline growing, take our product content engine to the next level and operationalize our micro-influencer program.
Required
Grit and high self-motivation - you don't wait for a playbook, you build one, and keep pushing when the first things you try don't work.
At least 5-7 years in a high-growth environment, ideally B2B software, having owned a content, growth, or demand gen function - not just contributed to one.
LLM-first - Claude (or similar) is your default for everything, and you're familiar with using Claude, Co-work, skills, and plugins
A proven track record running demand-gen and/ content programs that generate pipeline, not just traffic.
An excellent sense of design - you know what great looks like.
Organized and autonomous - you manage multiple workstreams without dropping things.
Solid technical understanding - comfortable enough with marketing/automation tooling, data and analytics, and the product itself to hold your own in a technical conversation with engineering.
Excellent English - sharp, clear, persuasive copy across formats.
Nice-to-haves
In the end, it’s all about the team and our culture. Understand why we love our job and see what it’s like to work at Cello in our People Playbook. We have some compelling perks and benefits.
