GoLighter is scaling rapidly across Sweden, Denmark, and Finland. We are looking for a dedicated, hands-on marketing professional to drive our regional growth and serve as the central marketing resource for our Nordic Success Team.
You will take end-to-end ownership of Nordic marketing—from independently building and launching performance campaigns to coordinating multi-channel product rollouts. This role is ideal for a proactive builder who enjoys creating structures from scratch and combines strategic thinking with a strong numerical mindset.
Your tasks would be...
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Take full ownership of marketing activities and commercial results across Sweden, Denmark, and Finland
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Independently build, launch, manage, and optimize Google Ads and Meta campaigns
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Own the operational execution and performance of SEA and Paid Social activities
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Collaborate closely with the Team Lead Performance Marketing and the Vice President of Commercial Development to ensure regional expansion plans and KPIs remain on track
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Develop and execute high-impact pre-selling, lead-generation, and product-launch sequences for our upcoming portfolio, including the Wegovy® Pill pipeline
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Identify untapped growth opportunities, channels, audiences, and campaign approaches
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Formulate creative hypotheses, run rapid experiments, analyze results, and continuously improve performance
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Monitor and optimize key growth metrics such as CAC, AOV, LTV, conversion rates, and overall funnel performance
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Work closely with our internal Business Intelligence team to identify trends and translate data into actionable measures
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Plan and launch TV and out-of-home campaigns across the Nordic markets
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Select, brief, coordinate, and manage external agencies while maintaining clear control over ROI, performance, and commercial outcomes
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Coordinate multi-channel product rollouts and ensure consistent execution across digital and offline touchpoints
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Build scalable marketing processes, guidelines, and structures for the Nordic region
You will fit well, when you …
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You have 3 to 5 years of proven experience in fast-scaling digital marketing roles
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You have worked in e-commerce, digital health, D2C, subscription-based businesses, or similarly fast-paced environments
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You have direct experience scaling marketing campaigns in Sweden, Denmark, and Finland
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You understand Nordic market dynamics, regional differences, and local customer behavior
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You have strong hands-on expertise in SEA and Paid Social, particularly Google Ads and Meta
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You are comfortable working directly within advertising platforms and managing campaigns independently
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You have experience planning and executing TV marketing campaigns
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You have successfully managed external agencies with a clear focus on measurable commercial results
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You can develop strategic expansion plans while remaining deeply involved in operational execution
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You have a highly analytical mindset and confidently work with performance data, dashboards, budgets, and business KPIs
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You take ownership of business outcomes rather than focusing only on individual tasks
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You proactively create briefs, processes, and solutions instead of waiting for detailed instructions
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You enjoy building new markets, testing new ideas, and working in a fast-paced environment
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You are fluent in English
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Professional proficiency in Swedish, Danish, or Finnish is a strong advantage
Important: Official correspondence regarding job applications will always come from an @wellsterhealth.com email address.
