4P Strategy & Lifecycle Management: Define and execute the GAT Consumer Tablets 4P strategy; translate regional/EMEA roadmaps into local go-to-market (GTM) plans, managing the full product lifecycle from high-impact launches to disciplined end-of-life (EOL) execution.
Revenue, Margin & Attach Growth: Manage product lineups, pricing, promos, rebates, and bundle concepts to drive revenue and profit margins, while actively expanding attach rates (accessories, options, services, and extended warranties).
Channel & Business Development: Identify and execute strategic business development opportunities, co-branded initiatives, and channel expansion across Retail (Mass Merchandise, Consumer Electronics, Computer Shops), E-commerce, Telco (OER/TCR), and Distributors.
Direct E-Commerce & Telco Scaling: Accelerate direct growth on Lenovo.com (aligning on portfolio, pricing, promos, and customer experience) and strengthen partnerships in Telecommunication Retail (OER/TCR) to position tablets as key consumer devices.
Market Intelligence & Positioning: Conduct regular market and competitive analysis using GfK data, activation tracking, and EMEA insights to sharpen local product positioning against alternatives and inform 4P decisions.
Forecasting & Inventory Health: Lead consumer tablet demand forecasting with GAT sales teams, tracking key KPIs (units, mix, AUR, revenue, margin) while managing inventory health, aged inventory targets, and supply availability.
Go-To-Market & Partner Incentives: Develop tailored channel expansion programs, exclusive assortments, GTM execution strategies, and partner incentive plans to support volume and option growth.
Cross-Functional & Commercial Alignment: Align target planning, marketing campaign calendars, and promo investments with EMEA Business Management and Marketing, while partnering with the Commercial team to leverage market synergies.
Sales Enablement & Account Management: Conduct joint customer visits with Key Account Managers (KAMs) to support account planning, business reviews, and key negotiations, while enabling local sales teams with clear product recommendations.
