At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.
Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.
Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.
About the team and the role:
The B2C Seller CRM team is a critical part of Global CRM, focused on driving engagement and growth for our Business Sellers on eBay.
As the Marketing Manager B2C CRM, you will own strategy and execution for a specific part of the B2C CRM programs portfolio, primarily leveraging owned CRM channels (email, push notifications, in-app messaging, onsite, etc.). You will pioneer new B2C Seller communications, shaping message, audience, channel, and contact strategies, and you will play a key role in defining and executing CRM strategy for seller-focused initiatives.
What you will accomplish:
Design and implement the strategy for a portfolio of B2C CRM communications with clear hypotheses, success metrics, and learning agendas
Plan, build and optimize multi-channel CRM campaigns
Analyze campaign performance and customer behavior to drive continuous improvement
Develop strong plans and forecasts against those, in order to hit the defined goals for your area
Build and execute a test-and-learn roadmap that includes new seller marketing channels, new messages and creative, and AI-generated variants; use customer insights to tailor communications and maximize impact
Partner with global cross-functional teams: Creative, Analytics, Operations, Product Marketing, Business Units, Product, Legal
Manage timelines and stakeholders to ensure seamless, on-time execution
What you will bring:
Customer-centric and hands-on individual, with demonstrated ability to manage performance against established KPIs
You will bring in CRM expertise, with experience operating at global scale
Proven track record leading triggered end-to-end CRM programs—from concept to launch to optimization and measurement
You will be numbers driven, results oriented, and be able to balance qualitative and quantitative measures of success
Hands-on proficiency with AI marketing tools and workflows (e.g., AI copy and creative generation, AI personalization)
Ability to build relationships and collaborate across all levels, functions and geographies
You will be a strong team player and enjoy both individual and team work
You will be comfortable working across multiple time-zones, with high degree of flexibility and trust to ensure the right work-life balance
Last but not least, you will be passionate about customer excellence and always put the customer first
Additional Details
eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at [email protected]. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities.
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