JOB DUTIES & RESPONSIBILITIES
Identify 3-5 key areas of accountability and outputs of the position in order of importance.
Product Marketing Calendar & Launch Planning
- Develop and maintain China annual product marketing calendar for makeup and fragrances.
- Adapt global launch strategies into local execution including campaign themes, animations, and exclusive client events.
- Ensure all launch activities align with Louis Vuitton’s luxury image and the unique constraints/opportunities of a single store.
Forecasting & Inventory Management
- Lead initial and rolling forecasts for sellable products and non-sellable items
- Collaborate with supply chain to maintain optimal stock levels, prevent out-of-stock on hero SKUs while minimizing obsolescence.
Cross-Functional Orchestration
- Serve as central coordinator for novelty launches and campaigns, synchronizing all internal teams (Comms, VM, Merchandising, Retail, eCommerce, NEO).
- Lead regular launch meetings, track critical path, and resolve bottlenecks to ensure on-time, on-brand delivery.
Performance Tracking & Reporting
- Monitor product sell-in / sell-out performance, stock turnover, and client feedback.
- Provide monthly and post-launch performance reports
- Use analysis to recommend repush actions, phase-out decisions, or repeat orders.
Market & Competitor Intelligence
- Track competitive landscape: new product launches, pricing, media investment, KOL activations, and consumer sentiment on social platforms (RED, Douyin, WeChat).
- Identify emerging makeup trends and share insights with global to influence future product development.
KEY REQUIREMENTS & COMPETENCIES
List the academic qualifications, skills, experience and language required to be successful in the position.
For professional expertise positions, identify key Knowledge, Skills, Training, and Experience requirements.
Experience
- At least 10 years of product marketing / brand management experience, with 8+ years specifically in premium beauty (luxury makeup strongly preferred).
- Proven track record of launching makeup or fragrance products in China, including end-to-end 360° campaign orchestration with cross-functional teams.
Technical Skills
- Fluent in English and Mandarin (oral and written).
- Proficient in Excel, PowerPoint, and retail/CRM analytics tools.
- Deep understanding of China’s digital ecosystem (RED, Douyin, WeChat, Tmall) and KOL landscape.
Core Competencies
- Business Acumen – Strong forecasting, inventory management for assigned categories.
- Drive for Results – Obsessed with sell-through, client acquisition, and repurchase rates.
- Innovation Management – Propose local, luxury-appropriate twists (e.g., limited-edition colors, exclusive boutique services).
- Sensitivity & Analytical Thinking – Understand emotional drivers of luxury makeup consumers; interpret CRM and sales data.
- Learning on the Fly – Quickly master new formulas, trends, and digital engagement tools.
- Strong Communication & Leadership – Influence cross-functional teams and external partners without direct authority.
Personal Attributes
- Passion for luxury beauty and Louis Vuitton brand heritage.
- High attention to detail and visual aesthetics.
- Proactive, driven and agile with strong adaptability; humble, compassionate, creative and curious.
- Well-organized, responsive and detail-oriented with solid analytical skills, excellent fashion sense and sharp business acumen. Passionate about luxury.
WHAT WE OFFER
- Opportunity to lead product marketing for LV Beauty
- Direct exposure to global beauty strategy and senior leadership within LVMH.
