As a Sales Engineer, your primary responsibility will be to drive sales growth, profitability, and market share for Hongfa's products within your assigned territory in Northwestern Italy. You will act as both a commercial and technical partner to customers while developing new business opportunities and strengthening long-term customer relationships.
Your responsibilities
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Promote and sell the Hongfa product portfolio within your assigned territory
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Build and maintain long-term, trust-based relationships with customers
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Act as the primary commercial and technical interface for customers
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Proactively identify, acquire, and develop new customers
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Develop and expand the regional distribution network
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Prepare monthly sales reports, including forecasts and project pipelines
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Develop annual budgets and sales action plans
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Represent Hongfa at trade fairs and events
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Drive sales growth, profitability, and market share in line with Hongfa's business development strategy
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Degree in Industrial Engineering, Electrical Engineering, or a comparable technical qualification
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3–5 years of experience in B2B sales of electronic and/or electromechanical components
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Strong technical understanding and customer-oriented mindset
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Experience with electromechanical and/or passive components
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Excellent communication and negotiation skills
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Good knowledge of Microsoft Excel; experience with SAP and CRM systems is an advantage
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Experience in the Energy and Industrial markets
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Customer-focused, results-driven, and committed to building long-term business relationships
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Native or fluent proficiency in the local language and fluent English are required; additional language skills are an advantage
Become part of an internationally active organization and contribute to our continued success with your ideas, expertise, and initiative. We foster an open and collaborative corporate culture where innovation is encouraged and individual contributions are valued. You can look forward to exciting responsibilities, performance-related compensation, flexible working hours, and a supportive working environment with modern technical equipment.
What we offer:
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Performance-related bonus
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One additional day of paid leave for every five years of service
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Training and professional development opportunities
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Recognition of work anniversaries, birthdays, and other special occasions (including vouchers)
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An open corporate culture where ideas, initiative, and collaboration are valued
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A rapidly growing international company with room for creativity and personal development
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Exciting projects in an international working environment
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A supportive team and a positive working atmosphere
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Regular company events
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A structured, role-specific, and tailored onboarding program
Tansu Dal-Nizamoglu
Hongfa Europe GmbH is the European sales and service center of the internationally leading Hongfa Group—the global market leader for relays. Since our founding in 2003, we have grown to a dedicated international team of 130 employees in Maintal.
We create connections that move the world forward – and these same connections give our employees stability, perspective, and room for growth. Your future starts here – become part of the HongFamily and shape it with us!
