We are Kao, listed as one of the world's most ethical companies for the last 20 years.
Our EMEA brand portfolio spans across three sectors; Consumer Care (John Frieda, Guhl, Bondi Sands, Bioré, Jergens, Curél), Professional Hair (Goldwell, Oribe, KMS Hair, Kerasilk), and Molton Brown.
Our corporate philosophy, The Kao Way, guides us in everything we do – acting with integrity, courageously driving innovation, and treating each other with trust and respect.
About our role:
Displayed pay range (base salary) is a guide and local market specific. The pay offered to a successful candidate will be based on the type of internship (mandatory/voluntary) and stage of studies: EUR 1.000 – EUR 2.268
The role:
You will support the German John Frieda Marketing Team in managing and developing the local product portfolio, including product launches, relaunches, and go-to-market strategy preparations. The intern will assist with market and competitor analyses, help shape brand communication across TV, print, and digital, with a focus on social media and influencer marketing. You will closely collaborate with the national brand team and external agencies.
The role can be undertaken either as a full-time internship or as a working student position (20 hours/week), with a contract duration of 6–12 months, an ideal start date of August 2026, and is based in our Darmstadt office with a hybrid working model.
What you will do:
- Assist with Product Launches and Relaunches: Help manage the introduction and reintroduction of products to the market.
- Conduct Market and Competitor Analysis: Analyze market trends and monitor competitors to support marketing efforts.
- Help Develop Brand Communication: Assist in creating content and strategies for advertising and social media.
- Manage Social Media Accounts: Oversee the content and engagement on company social media profiles.
- Collaborate with cross-functional Teams and Agencies: Work closely with internal teams and external partners to ensure alignment.
What you will need:
- Currently enrolled in a Bachelor's (4th semester or higher) or Master's program in marketing, business administration, or communication
- Focus on marketing, brand management, digital marketing, or communication strategies
- Relevant coursework in product marketing, social media, or market analysis
- Academic background with strong analytical and communication components
- Minimum 6 months to 1 year of internship and/or working student experience in the FMCG industry (marketing, brand management, or digital marketing), with relevant experience in the beauty sector considered a plus.
- First hands-on experience with product launches, relaunches, or go-to-market strategies.
- First practical experience in social media management, influencer marketing, or content creation.
- Conducted market or competitor analyses in previous roles.
- Fluent in both German and English, both spoken and written
- Strong proficiency in MS Office (PowerPoint, Excel)
- Passion for the beauty industry and staying on top of trends
- Strong attention to detail, creativity, and problem-solving skills
- Strong teamplayer with the ability to collaborate effectively with (inter)national teams and external agencies
At Kao, we believe the diversity of our teams strengthens our global mission. Here we trust and respect each other, collaborating in a friendly and inclusive work environment to achieve great results.
What you can expect from us:
- An entrepreneurial environment where passionate and innovative teams come together.
- Respect, teamwork and collaboration are at the heart of how we work.
- A workplace culture that prioritises employee wellbeing, with opportunities to get involved in initiatives such as Mental Health First Aiders, our Charity Committee, and DE&I communities
- A broad range of benefits, including flexible working, competitive salaries, health and wellbeing offers, pension schemes, insurance options, and more…
- Learning and development opportunities
Your voice matters here, we value entrepreneurial thinking and innovation from our teams.
To find out why 33,000 people across the Globe work at Kao please visit: https://candidate-brochure.kao.com/kao-emea/full-view.html
https://www.kao.com/emea/en/careers/
Discover careers at Kao and how we live our purpose, Kirei – Making Life Beautiful. https://kao.voyse.io/
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Legal employing entity:
Guhl Ikebana GmbH
