Job Title: Senior Manager, Brand Management GERMANY
Location: Germany
Reports To: Director, Brand Management
The Senior Manager, Brand Management plays a critical role in delivering high-quality brand execution for the German market and will lead one of our iconic brands. As part of a fast paced frontline marketing team, this role focuses on local activation, adaptation of centrally developed plans, and end-to-end delivery of brand initiatives across channels and consumer occasions.
The role requires a resourceful, analytical, and hands on marketer who can turn strategies into impactful execution, navigate constraints, and collaborate effectively with the German local network (Insights, IMX, Commercial, RGM, Shopper, Franchise & bottler partners). This position demands strong project leadership, creative judgement, and commercial understanding to ensure brand plans are executed with excellence.
This role is ideal for a marketer who can bring together consumer insight, activation discipline, and cross functional leadership to drive business results and brand relevance.
Brand Execution & Market Activation
Implement brand activities including advertising, digital content, experiential events, sampling, shopper activation, and customer specific programs.
Operational Brand Management
Lead end-to-end execution cycles, managing timelines, approvals, budgets, and delivery of assets.
Cross Functional Collaboration
Work closely with Commercial, RGM, Insights, Shopper, Finance, Legal, and bottler partners to deliver cohesive execution across customers and channels.
Insights, Analysis & Performance
Monitor brand performance across KPIs including NR, GP, brand health, distribution, penetration, and campaign effectiveness.
Leadership & Ways of Working
Role model agility, creativity, discipline, and structured problem solving in a resource constrained environment.
Qualifications & Requirements
Strong collaboration skills with Commercial, RGM, IMX, Shopper, Finance, and bottler teams.
Local role, very limited travel is required
Agile, AI Concepts, Audience Engagement, Brand Strategy, Creative Strategies, Data Insights, Data Strategies, Design, Design Thinking, Experimentation, Ideas Generator, Influencer Marketing, Market Segmentation, Negotiation, Omnichannel Interactions, Portfolio Strategies, Revenue Growth Management, Social Media, Storytelling, Sustainability, System Economics, User Experience (UX) Design
Location(s):
Germany
City/Cities:
BERLIN
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
August 13, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
