Head of Performance Marketing & E-Commerce (m/f/d) | International E-Commerce, Performance Marketing, Paid Media, Growth
Location: Munich (hybrid) Type: Full-time
About SanaExpert
SanaExpert is a fast-growing international company in the health and nutritional supplements industry, headquartered in Munich. Present in 14 countries across the USA, Europe, and Asia, we develop and distribute all-natural, vegan, allergen-free supplements, backed by a young, international team that moves fast and builds for scale.
Your Mission
We are looking for a visionary Head of Performance Marketing & E-Commerce to lead our digital growth strategy across international markets. Reporting directly to the CEO and CTO, you own our decisive e-commerce KPIs and the strategy to move them, working in close alignment with our Senior AI Specialist, who drives the analytics and automation behind our growth. You will put AI and automation to work across your team, turning manual effort into scale.
What You'll Do
- Design and execute an international Performance Marketing & E-Commerce strategy focused on sustainable, profitable growth.
- Drive revenue across digital channels (Amazon, Shopify, Google Ads, Meta, TikTok, affiliates), adapting to each market, audience, and product type.
- Improve the KPIs that matter (CAC, LTV, ROAS, CTR, conversion) through CRO, marketing automation, and new traffic channels.
- Inspire a multidisciplinary team (performance, content, CRM, data, design), fostering a culture of innovation and accountability.
- Spot where work can be automated with AI, and partner with our in-house AI Specialist to turn manual processes into scalable systems.
- Build partnerships across Europe, manage budgets to ROI, and report strategy and results to the executive team.
What You'll Need to Succeed
- 5+ years leading E-Commerce or Performance Marketing teams across international markets.
- Deep understanding of e-commerce channels and which audiences they reach by market, country, and product type.
- Proven success in growth marketing, paid media, CRM, and international expansion.
- Strong network of advertisers and partners in Germany (essential) and across Europe (preferred).
- A strongly analytical, results-oriented mindset, able to turn data into strategy and act on it in time.
- Proactive about adopting new technologies and tools on your own initiative, keeping ahead of where the field is going.
- Proficiency with tools such as Shopify, Google Analytics, Meta Ads, and email/CRM platforms (e.g. Klaviyo).
Nice to Have
- Technical affinity: a genuine interest in the technical and data side of the business, and a habit of using technology and AI to make operational work faster and leaner.
- Sector experience: background in the supplements, nutrition, or health and pharmaceutical industry.
Languages
- English (fluent / professional level)
- German or Spanish is a plus
What We Offer
- Real opportunities for professional growth and international development.
- A modern office in central Munich and a flexible hybrid model.
- A Wellpass membership and a genuine commitment to your well-being.
- A young, international team that ships fast and decides faster.
Job Type: Full-time
Ability to commute/relocate:
- 80333 München: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):
- Are you legally authorized to work in Germany?
- Briefly describe a market or channel where you significantly improved ROAS or CAC, and how you did it.
Experience:
- leading performance marketing: 5 years (Required)
- e-commerce: 5 years (Required)
- establishing network in Germany and Europe: 5 years (Preferred)
Work Location: In person
