Job Title: Senior Director, Brand Management GERMANY
Location: Germany
Reports To: Vice President, Marketing GERMANY
The Senior Director, Brand Management GERMANY leads the end-to-end strategy, creation, execution, and evaluation of the brand agenda for the full portfolio of brands in Germany. As one of the most senior roles in the Frontline Marketing organization, this leader is accountable for driving sustainable growth, strengthening brand equity, and delivering market leading performance across all consumer groups, categories, and channels.
This role sets the long-term brand vision, shapes integrated strategies, and ensures worldclass execution across innovation, communication, commercial activation, and total consumer experience. The Senior Director partners directly with global category teams, Europe OU leadership, Franchise partners, bottler executives, and cross functional teams to ensure clarity, alignment, and impactful delivery.
This role also leads a multidisciplinary team of brand leaders and ensures that brand strategies and plans are sharp, insight driven, commercially grounded, and flawlessly executed in the market.
1. Brand Leadership & German Strategy
Lead the total brand strategy for Germany, creating longterm and annual plans that deliver brand growth, market share expansion, and consumer relevance.
2. Integrated Planning & Performance Management
Oversee development of brand plans that span media, creative, innovation, packaging, customer activation, shopper marketing, and commercial execution.
Lead performance routines with brand teams to track brand health, NSR, GP, equity, and penetration.
3. Innovation, Creative Excellence & IMX Integration
4. Commercial & Customer Collaboration
5. System Leadership & Bottler Partnership
Partner with Franchise, Commercial, RGM, Supply Chain, and Finance teams to ensure cohesive system alignment.
6. Cross Functional Leadership & Network Collaboration
Partner with Insights, PACS, RGM, Finance, Legal, IMX, and OU/global marketing teams to deliver aligned, high quality brand work.
7. People Leadership, Culture & Capability
Foster a culture of creativity, excellence, collaboration, agility, rigor, and consumer obsession.
8. Governance & Operational Excellence
Ensure compliance with brand governance, SRA & claims approval, responsible marketing, and sustainability guidelines.
Drive operational discipline in planning, budgeting, investment decisions, project management, and measurement.
Qualifications & Experience
Deep knowledge of brand strategy, insights, innovation, creative development, and IMX integration.
Analytical Thinking, Brand Architecture, Brand Management, Brand Positioning, Brand Strategy, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Life Cycle Management, Marketing Strategies, Media Planning, Portfolio Management, Quantitative Research, Social Media Strategies, SWOT Analysis
Location(s):
Germany
City/Cities:
BERLIN
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
June 9, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
