Are you a proactive, motivated student eager to gain hands-on marketing experience in a global company? Join our Digital B2B Marketing team as a Working Student to assist in executing dynamic digital and non-digital marketing initiatives across Europe. This role provides an opportunity to work closely with digital marketing specialists, developing and implementing campaigns across various channels, including social media, websites, CRM, and account-based marketing.
- Marketing Program Support:
Assist with digital and non-digital marketing activities as part of the yearly programs for European market segments. Contribute to account-based marketing strategies targeting specific customer groups.
- Campaign Development & Implementation:
Support the creation, localization, and launch of multi-channel marketing campaigns across websites, social media, and email. Help integrate SEO, inbound marketing, and event-driven strategies to enhance customer engagement.
- Content Creation & Localization:
Collaborate in adapting and customizing marketing assets to fit local markets, optimizing content for regional impact and lead generation.
Assist in organizing and executing customer-facing events like trade shows, tech days, and HQ visits, coordinating with internal teams and external vendors for smooth delivery.
Maintain and leverage CRM data for targeted outreach, helping support personalized communication strategies.
Track, analyze, and report on key campaign performance metrics, providing insights to refine and optimize marketing strategies.
