Who We Are:
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.
As a PR & Communications Manager (GBA), you are responsible for shaping and amplifying the New Balance brand narrative across Germany, Austria, and the Benelux region. You will lead the development and execution of integrated PR and communication strategies across Performance Running, Lifestyle, and Football, ensuring New Balance is positioned consistently, authentically, and culturally relevant across all earned, owned, and shared channels.
This role will be reporting directly to the Senior Brand Manager and working closely with Brand Activation, Sports Marketing, Retail, Digital, and global teams. You will drive brand visibility, cultural relevance, media impact, and long-term brand affinity through impactful storytelling, media relations, talent partnerships, and strategic communications.
PR & Communications Strategy
Media Relations & Storytelling
Develop inspiring brand, product, athlete, community and talent stories that strengthen brand consideration and affinity.
Lead media outreach, press office activities, interview opportunities, press days, product seeding initiatives, and media events.
Build and maintain strong relationships with key editors, journalists, publishers, and media partners across the GBA region.
Influencer & Talent Relations
Identify, engage, and manage relationships with relevant influencers, athletes, talents, creators, and cultural catalysts.
Agency & Stakeholder Management
Lead and manage external PR agencies across the GBA region, including briefing, planning, budget management, performance monitoring, and quality control.
Cross-Functional Collaboration
Partner with Brand Activation, Digital, Retail, Sports Marketing, and Commercial teams to develop integrated 360° campaigns.
Budget & Performance Management
Define and track communication KPIs including reach, engagement, media quality, share of voice, sentiment, and earned media value.
Consumer Insights & Trend Analysis
Monitor media, cultural, sports, fashion, and consumer trends to identify communication opportunities.
REQUIREMENTS FOR SUCCESS:
Relevant number of years of experience in Public Relations, Brand Communications, Media Relations, or related fields, preferably within a fast-paced brand environment.
Experience within sports, lifestyle, fashion, consumer goods, or premium brands preferred.
Experience in media planning, social media, PR & Communications, and creative campaign delivery is essential.
Equal Opportunity Employer:
New Balance is committed to equality of opportunity for all current and prospective associates regardless of age, disability, race, religion or belief, gender, sexual orientation, pregnancy and maternity, marriage and civil partnership and gender reassignment. We are an equal opportunity employer and support a culture of diversity and inclusion.
If you have not already done so, please let us know if you require any support so we can make the right adjustments and considerations should they be required.
