You will carry out these tasks with enthusiasm:
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Managing online marketing campaigns end-to-end – from briefing and planning through to implementation, optimisation and evaluation.
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Translating business, brand and market objectives into integrated campaign plans across all relevant digital channels (paid search, social, display, metasearch, affiliate, CRM, onsite).
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Ensuring consistent, brand-compliant campaign implementation across all markets, taking local requirements into account.
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Planning, coordination and timing of all campaign activities, including dependencies and approval processes.
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Holistic management of paid social activities throughout the customer journey (from inspiration to conversion) and close coordination across the channel mix.
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Briefing, quality assurance and coordination of social media content in relation to platform, target audience and funnel stage.
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Definition of KPIs, continuous performance monitoring, and data-driven optimisation and derivation of learnings (“Test & Learn”).
You should bring the following to the role:
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A degree in business administration (ideally with a focus on marketing) or equivalent training
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Proven experience in managing end-to-end digital or online marketing campaigns, ideally in the e-commerce, travel, hospitality sectors or with a consumer-facing brand.
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Experience in implementing integrated multi-channel campaigns, including paid search advertising, paid social media advertising, display advertising, CRM and onsite activities.
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Proven experience in using paid social as part of broader full-funnel campaign strategies, rather than in isolation.
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Experience in cross-functional collaboration with performance marketing, content and analytics teams.
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Experience of working with media and creative agencies, as well as with influencer and user-generated content.
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Experience in a fast-paced, international or multi-market environment is highly desirable.
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Good knowledge of Microsoft Office 365
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Excellent written and spoken German and English
What we offer:
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A role with the world’s leading tourism group, offering international career opportunities
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A modern and forward-looking working environment with flexible working time models, remote working and desk sharing
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Comprehensive and personalised training opportunities and programmes
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The chance to work in a highly motivated team and an open, friendly and collegial corporate culture with flat hierarchies and short decision-making processes
We look forward to receiving your application – regardless of your age, gender, nationality, ethnic origin, disability, sexual orientation, religion and/or beliefs.
