Own the D2C revenue growth plan for EMEA, translating business targets into market ‑ level trading actions and measurable performance outcomes
Support in define and execute market-specific go-to-market and go-to-channel approaches, ensuring commercial plans are tailored to local opportunities, customer needs, and channel priorities across EMEA
Drive commercial performance across key levers including traffic, conversion rate, average order value, repeat purchase, and customer lifetime value
Lead regional trading, promotional, pricing, and merchandising plans to maximise sales, margin, and customer relevance across markets
Partner with CRM and marketing teams to improve acquisition, retention, lifecycle programmes, and customer engagement through email, loyalty, and personalised journeys
Identify conversion opportunities across the onsite journey, including landing pages, product pages, checkout flow, bundling, upsell, and cross ‑ sell initiatives
Build and monitor performance dashboards, analyse customer and trading data, and turn insights into clear growth actions and prioritised recommendations
Collaborate closely with Marketing, Product, IT, Operations, Finance, Legal, Compliance, and local market teams to execute growth initiatives effectively
Support new market launches, platform enhancements, and commercial tests to ensure each initiative delivers measurable revenue impact
Own weekly and monthly performance reviews, forecasting, and reporting of risks, opportunities, and actions to stakeholders
Contribute to the evolution of EMEA D2C best practices, growth playbooks, and scalable processes in line with the global D2C strategy